Each week we scour the web for insightful articles to share with the Founder Institute network.
This week's top articles include 6 tips to achieving your startup dream, why defining your personal brand is so important, how to avoid bad sales habits, plus and more branding tips.
Check out our must read articles for the week of July 22nd - July 28th:
|Why You Need to Ring the Freaking Cash Register|
|I work with a lot of startups. I start to notice when bad behavior creeps into the system as a whole. I have seen much of that behavior over the past 2 years get worse. Nobody seems to want to make money any more. I remember just a decade ago in 2003 when we all laughed at how dumb people in the 90′s were talking about the race to “capture as many eyeballs as possible” before your competition. You would figure out how to monetize later.|
|The 10 Most InDemand Startups Share Their Talent Brand Tips|
|Recruiting high-caliber technical talent is a constant challenge. Especially in Silicon Valley, where stealth-mode startups battle alongside well-established, global brands for top engineers.|
|6 Key Steps to Achieving Your Startup Dream|
|Before you, as an entrepreneur, can hope to successfully start a new business, you need to set some goals and milestones to lead the way. It’s easy to talk in the abstract about all the possible applications for a new technology, but you don’t have a viable business plan until you have specific targets on what you will produce, when, and how.|
|If You Don't Define Your Personal Brand the Market Will|
|I have long advised startup companies that if you don’t control your messaging somebody else will and your potential customers will form impressions of you shaped by somebody else or by nobody at all.|