Sheppard Mullin is a full service AmLaw 100 firm with more than 600 attorneys in 16 offices located in the United States, Europe and Asia. Founded in 1927 on the principle that the firm would succeed only if its attorneys delivered prompt, high quality and cost-effective legal services, Sheppard Mullin provides legal counsel to U.S. and international clients. Companies turn to Sheppard Mullin to handle a full range of corporate and technology matters, high stakes litigation and complex financial transactions. In the U.S., the firm's clients include more than half of the Fortune 100 companies.



Azran Financial is a full-service Certified Public Accounting (CPA) and Advisory firm serving businesses and individuals in the areas of accounting, audit, tax, and advisory services.

This Week’s Must-Read Articles for Entrepreneurs

Posted by Amity Sims on 2013-07-28

Each week we scour the web for insightful articles to share with the Founder Institute network.

This week's top articles include 6 tips to achieving your startup dream, why defining your personal brand is so important, how to avoid bad sales habits, plus and more branding tips.

 

Check out our must read articles for the week of July 22nd - July 28th:


Why You Need to Ring the Freaking Cash Register
I work with a lot of startups. I start to notice when bad behavior creeps into the system as a whole. I have seen much of that behavior over the past 2 years get worse. Nobody seems to want to make money any more. I remember just a decade ago in 2003 when we all laughed at how dumb people in the 90′s were talking about the race to “capture as many eyeballs as possible” before your competition. You would figure out how to monetize later.
The 10 Most InDemand Startups Share Their Talent Brand Tips
Recruiting high-caliber technical talent is a constant challenge. Especially in Silicon Valley, where stealth-mode startups battle alongside well-established, global brands for top engineers.
6 Key Steps to Achieving Your Startup Dream
Before you, as an entrepreneur, can hope to successfully start a new business, you need to set some goals and milestones to lead the way. It’s easy to talk in the abstract about all the possible applications for a new technology, but you don’t have a viable business plan until you have specific targets on what you will produce, when, and how.
If You Don't Define Your Personal Brand the Market Will
I have long advised startup companies that if you don’t control your messaging somebody else will and your potential customers will form impressions of you shaped by somebody else or by nobody at all.

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