Sheppard Mullin is a full service AmLaw 100 firm with more than 600 attorneys in 16 offices located in the United States, Europe and Asia. Founded in 1927 on the principle that the firm would succeed only if its attorneys delivered prompt, high quality and cost-effective legal services, Sheppard Mullin provides legal counsel to U.S. and international clients. Companies turn to Sheppard Mullin to handle a full range of corporate and technology matters, high stakes litigation and complex financial transactions. In the U.S., the firm's clients include more than half of the Fortune 100 companies.



Azran Financial is a full-service Certified Public Accounting (CPA) and Advisory firm serving businesses and individuals in the areas of accounting, audit, tax, and advisory services.

Are You Building Shoe Umbrellas? A Guide to Startup Research, by Tom Frazier

Posted by Amity Sims on 2013-07-26

Inside FI gives you exclusive access inside the training sessions of the Founder Institute. To get updates when we release new videos, follow us on Twitter or subscribe to our weekly newsletter here.

That’s right. Shoe Umbrellas.

In this talk from the Sydney Founder Institute, Tom Frazier explains the importance of doing thorough and thoughtful research before launching your product. He says, startups are built through experimentation, and instead of building, say, shoe umbrellas, test your market and make sure there is a demand for your product.

Tom Frazier is a serial entrepreneur and the CEO of HotHouse Interactive. He is also a director and mentor for the Sydney Founder Institute, which is currently accepting applications for the 2013 Spring Semester.

Additionally, Tom advises startup founders to focus on building from the bottom up, and looking at the viral coefficient. The trick is not to die. Will your startup make it past the early adopters phase?

To hear more from Tom and other top mentors in Sydney, apply now to the Sydney Founder Institute. 

 

                                

 

                                

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