HOTB Software Solutions
HOTB is a highly experienced software development company that provides in-kind angel capital to startup entrepreneurs with a viable technology based business. HOTB helps startups bridge the gap between their friends and family round and their venture capital round by subsidizing expensive technology needs. HOTB specializes in building custom software platforms to provide certainty of execution, experience, credibility, security and compliance. Additionally, HOTB Ventures has been formed for instances of passive investment when software development is not needed.

Manatt
Manatt, Phelps & Phillips, LLP is known for quality, for extraordinary commitment to clients, for integrated, relationship-based services, and for a range of capabilities typically found only in boutique firms. We are progressive and entrepreneurial compared to other major firms, and we are deeply committed to diversity, to public service, to involvement in the communities we serve and to excellence in all we do.

TriNet
Tech companies partner with TriNet Passport to compete for top talent by using our bundled HR products that cover the core services of payroll, fortune 100 benefits, risk and compliance, a scalable HR team all on a cloud platform. TriNet reduces the time businesses spend managing HR and administrative issues while providing enterprise-grade cloud capabilities. This enables entrepreneurs and management to focus on what’s important from raising funds to driving revenue. Join hundreds of executives in high tech who have experienced the TriNet Passport difference, working for companies in hardware, software, SaaS and telecommunications. Contact choy.chew@trinet.com for more information.

Eureka
The Eureka Building is a 3-acre technology campus in Irvine, California designed to help accelerate innovation. Founded in 2014 by Peter Polydor, our goal is to support local entrepreneurship by giving innovative companies and entrepreneurs in Orange County a home that is centrally located and easy to access. Through partnerships we are more than just a home, but are a support network hosting startup events while fostering mentorship relationships with our partners all within one of the most creative spaces in the region.

CrashLabs
CRASHLABS IS A VIBRANT COWORKING AND EVENTS COMMUNITY THAT ENHANCES WORK/LIFE BALANCE FOR THE NEW ECONOMY OF UNTETHERED WORKERS. CRASHLABS OFFERS CREATIVE AND FLEXIBLE SPACES SUCH AS OPEN DESKS, DEDICATED DESKS, PRIVATE OFFICES, AND EVENTS SPACE THAT SERVE EVERYONE FROM THE INDIVIDUAL TO CORPORATIONS.

Real Office Centers
At ROC you’ll find a cohesive and progressive working environment with professional support for entrepreneurs, innovators, and today’s leaders. Beyond merely providing the physical workspace, we contribute to your capital growth by facilitating innovation, inspiration, and collaboration. With professional support services, educational events, and a stimulating environment, ROC is where you and your company will grow. Our open-source work environment and friendly staff complete with private receptionists keep business running smoothly. ROC handles day-to-day operations and facility management so your company can focus on what it does best.

Grad Profile: DigitalGroundUp demystifies digital marketing for non-marketers

Posted by Emma Tzeng on 2013-10-23

Grad Profiles highlight the personal and professional stories of Founder Institute Graduates from across the globe.

This profile on DigitalGroundUp, a graduate of the Chicago Founder Institute, was written by Emma Tzeng. Founded in 2012 by Reva Minkoff, DigitalGroundUp bridges the disconnect between the small business world and digital marketing. 

The rapidly evolving digital marketing landscape can be difficult to scale, particularly without direct, firsthand work experience. Buzzwords like “programmatic marketing,” “omnichannel,” and “big data” can sound like a foreign language altogether to non-marketer types, and trends come and go so quickly that trying to keep up can feel like running a never-ending marathon. 

DigitalGroundUp strives to make marketing a little more accessible to non-marketers by providing an interactive platform to teach the subject through interactive software. 

Founded in 2012 by Reva Minkoff, DigitalGroundUp was birthed out of a desire to bridge the disconnect between the small business world and digital marketing. 

“Small businesses need to have an online presence to compete in today’s economy,” Minkoff writes in a blog post. “But they have no idea how to do this, and no one is really trying to teach them.”

Minkoff elaborates further, arguing that digital marketing agencies, consultants, and specialists place a premium on their services that SMBs simply can’t afford. With the odds stacked against them, many SMBs fall behind on their digital marketing strategies because they simply don’t have the manpower or financial resources to invest in online user acquisition and retention.

DigitalGroundUp’s platform differs from the traditional classroom-and-textbook approach to learning. Instead of asking students to passively watch a video or read a manual, DigitalGroundUp adopts an interactive approach to learning, requiring students to demonstrate a thorough understanding of a concept before proceeding to the next lesson. 

Furthermore, the lessons can be completed across any timeline in any location--all the user needs are a laptop and Internet connection.

To start learning on the DigitalGroundUp platform, students simply pay a one-time fee. Courses never expire, so users have the flexibility to learn at their own pace. 

This sort of business model caters well to SMB owners and employees who want to pick up a new discipline while still working a day job. DigitalGroundUp lets students learn anywhere on their own timelines, while actively ensuring that the material is being digested and understood. 

As DigitalGroundUp grows in adoption, we hope to see more and more SMBs becoming increasingly educated and aware of the digital marketing landscape and best practices. Then, perhaps those tricky marketing buzzwords won’t seem so intimidating or foreign after all.

 

 

Learn more about DigitalGroundUp: 

Grad Profile: DigitalGroundUp demystifies digital marketing for non-marketers

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