the hive co-working space

The Hive is a members’ coworking space and creative community based in the dynamic Wan Chai area of Hong Kong. 

NEST is a hands-on investment incubator focusing on scalable consumer businesses in the lifestyle space. Our vision is to develop Hong Kong as a global hub in the fields of entrepreneurship and creativity to enable start-up businesses to thrive.

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Invest Hong Kong is the department of the Hong Kong Special Administrative Region (HKSAR) Government established in July 2000 to take responsibility for Foreign Direct Investment and support overseas and Mainland businesses to set up or expand in Hong Kong. It provides free advice and customised services to help businesses succeed in Hong Kong's vibrant economy.

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Bridges Executive Centre has been in business for 10 years and helped over 8,000 clients incorporate and grow their business in Hong Kong with a knowledgeable team fully versed in different corporate aspects like company formation, company maintenance (e.g. company secretary, Annual Return, BR renewal), accounting, audit arrangement, tax filing and tax efficiency planning, investment visa, etc., covering every need of a start-up from basic to advanced. Their helpful staff, fast turnaround time, fair pricing and full range of maintenance support tell why you will love them.

maurice wm lee solicitors

Maurice WM Lee Solicitors are a Hong Kong law firm focused on legal services relating to business, finance, trust, investment, wealth management, creative industries and legislative lobbying.  Our experienced lawyers also provide legal services in key areas such as media, entertainment, dispute resolutions and China legal services.

 

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The Asian Venture Capital Journal (AVCJ) is the leading source of information on Asian private equity, venture capital and mergers and acquisitions. Based in Hong Kong, AVCJ has been providing editorial coverage, quality data and intelligent analysis via its Asian Venture Capital Journal weekly magazine to the Asian private equity industry since 1987. AVCJ is also the organizer of the highly acclaimed AVCJ Private Equity & Venture Forum series of conferences in the world’s leading financial centers including Tokyo, Hong Kong, Singapore and New York. The AVCJ Forums series regularly receives strong support and participation from the industry’s leading professionals and firms, including GPs, institutional investors and advisors. 

Grad Profile: @DigitalGroundUp demystifies digital marketing for non-marketers

Posted by Emma Tzeng on 2013-10-23

Grad Profiles highlight the personal and professional stories of Founder Institute Graduates from across the globe.

This profile on DigitalGroundUp, a graduate of the Chicago Founder Institute, was written by Emma Tzeng. Founded in 2012 by Reva Minkoff, DigitalGroundUp bridges the disconnect between the small business world and digital marketing.

 

 

The rapidly evolving digital marketing landscape can be difficult to scale, particularly without direct, firsthand work experience. Buzzwords like “programmatic marketing,” “omnichannel,” and “big data” can sound like a foreign language altogether to non-marketer types, and trends come and go so quickly that trying to keep up can feel like running a never-ending marathon. 

DigitalGroundUp strives to make marketing a little more accessible to non-marketers by providing an interactive platform to teach the subject through interactive software. 

Founded in 2012 by Reva Minkoff, DigitalGroundUp was birthed out of a desire to bridge the disconnect between the small business world and digital marketing. 

“Small businesses need to have an online presence to compete in today’s economy,” Minkoff writes in a blog post. “But they have no idea how to do this, and no one is really trying to teach them.”

Minkoff elaborates further, arguing that digital marketing agencies, consultants, and specialists place a premium on their services that SMBs simply can’t afford. With the odds stacked against them, many SMBs fall behind on their digital marketing strategies because they simply don’t have the manpower or financial resources to invest in online user acquisition and retention.

DigitalGroundUp’s platform differs from the traditional classroom-and-textbook approach to learning. Instead of asking students to passively watch a video or read a manual, DigitalGroundUp adopts an interactive approach to learning, requiring students to demonstrate a thorough understanding of a concept before proceeding to the next lesson. 

Furthermore, the lessons can be completed across any timeline in any location--all the user needs are a laptop and Internet connection.

To start learning on the DigitalGroundUp platform, students simply pay a one-time fee. Courses never expire, so users have the flexibility to learn at their own pace. 

This sort of business model caters well to SMB owners and employees who want to pick up a new discipline while still working a day job. DigitalGroundUp lets students learn anywhere on their own timelines, while actively ensuring that the material is being digested and understood. 

As DigitalGroundUp grows in adoption, we hope to see more and more SMBs becoming increasingly educated and aware of the digital marketing landscape and best practices. Then, perhaps those tricky marketing buzzwords won’t seem so intimidating or foreign after all.

 

 

Learn more about DigitalGroundUp: 

 

If you could benefit from expert training and feedback to launch a startup in Chicago, click here to apply today. The final application deadline for the Autumn 2013 Semester is Sunday, October 27.

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