WSGR
Wilson Sonsini Goodrich & Rosati is the premier legal advisor to technology, life sciences, and other growth enterprises worldwide. We represent companies at every stage of development, from entrepreneurial start-ups to multibillion-dollar global corporations, as well as the venture firms, private equity firms, and investment banks that finance and advise them. The firm's broad range of services and practice areas are focused on addressing the principal challenges faced by the management, boards of directors, shareholders, and in-house counsel of our clients.

Ravix
Ravix Group provides seasoned consulting expertise to outsource the finance, accounting and human resources functions for early-stage and middle market companies.

100 Vets

 

Through the 100 Vets Fellowship, any U.S. veteran or service member who wants to start a technology company can apply to a U.S. Founder Institute chapter for free, and the best overall applicant from each chapter will be invited to participate in the Founder Institute's step-by-step startup launch program for free as well.


Veterans and active service members possess the work ethic, high character, and strong leadership skills needed to launch meaningful and enduring technology companies. To inspire and enable the military community to build technology companies, the Founder Institute has partnered with Vet-Tech, the nation's leading startup accelerator for military veterans, to offer the 100 Vets Fellowship.

Through this Fellowship, any U.S. veteran or service member who wants to start a technology company can apply to a U.S. Founder Institute chapter for free, and the best overall applicant from will be invited to participate in the Founder Institute's step-by-step startup launch program for free as well.

Learn more about the program at http://FI.co/vets.


Eligibility: In order to be eligible for the 100 Vets Fellowship for the upcoming semester, you must complete your application and admissions test by Sunday, June 5th, 2016, using this link.


Grant: The recipient of the 100 Vets Fellowship will be awarded within 5 days after the deadline.


Click here to apply for the 100 Vets Fellowship.


100Vets
100Vets is a national coalition of entrepreneurship organizations whose mission is to help launch 100 Veteran led startups each year. Built upon a collaboration between the Founder Institute, Tech Shop, Victory Media and Vet-Tech, 100Vets aims to proliferate startup resources such as expert mentors, corporate partners and funding to help veterans achieve entrepreneurial success.

Grad Profile: DigitalGroundUp demystifies digital marketing for non-marketers

Posted by Emma Tzeng on 2013-10-23

Grad Profiles highlight the personal and professional stories of Founder Institute Graduates from across the globe.

This profile on DigitalGroundUp, a graduate of the Chicago Founder Institute, was written by Emma Tzeng. Founded in 2012 by Reva Minkoff, DigitalGroundUp bridges the disconnect between the small business world and digital marketing. 

The rapidly evolving digital marketing landscape can be difficult to scale, particularly without direct, firsthand work experience. Buzzwords like “programmatic marketing,” “omnichannel,” and “big data” can sound like a foreign language altogether to non-marketer types, and trends come and go so quickly that trying to keep up can feel like running a never-ending marathon. 

DigitalGroundUp strives to make marketing a little more accessible to non-marketers by providing an interactive platform to teach the subject through interactive software. 

Founded in 2012 by Reva Minkoff, DigitalGroundUp was birthed out of a desire to bridge the disconnect between the small business world and digital marketing. 

“Small businesses need to have an online presence to compete in today’s economy,” Minkoff writes in a blog post. “But they have no idea how to do this, and no one is really trying to teach them.”

Minkoff elaborates further, arguing that digital marketing agencies, consultants, and specialists place a premium on their services that SMBs simply can’t afford. With the odds stacked against them, many SMBs fall behind on their digital marketing strategies because they simply don’t have the manpower or financial resources to invest in online user acquisition and retention.

DigitalGroundUp’s platform differs from the traditional classroom-and-textbook approach to learning. Instead of asking students to passively watch a video or read a manual, DigitalGroundUp adopts an interactive approach to learning, requiring students to demonstrate a thorough understanding of a concept before proceeding to the next lesson. 

Furthermore, the lessons can be completed across any timeline in any location--all the user needs are a laptop and Internet connection.

To start learning on the DigitalGroundUp platform, students simply pay a one-time fee. Courses never expire, so users have the flexibility to learn at their own pace. 

This sort of business model caters well to SMB owners and employees who want to pick up a new discipline while still working a day job. DigitalGroundUp lets students learn anywhere on their own timelines, while actively ensuring that the material is being digested and understood. 

As DigitalGroundUp grows in adoption, we hope to see more and more SMBs becoming increasingly educated and aware of the digital marketing landscape and best practices. Then, perhaps those tricky marketing buzzwords won’t seem so intimidating or foreign after all.

 

 

Learn more about DigitalGroundUp: 

Grad Profile: DigitalGroundUp demystifies digital marketing for non-marketers

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