Spiegel Sohmer
Spiegel Sohmer is a firm of attorneys offering state-of-the-art expertise to a diversified business clientele seeking solutions that are innovative, concrete, and pragmatic. Our firm groups some forty five attorneys who concentrate principally within three broad specialties: business law (including Intellectual Property), tax law and litigation. Spiegel Sohmer has extensive experience representing companies at all stages of their life cycle, from start up through to exit, and also represents a wide array of investors: www.spiegelsohmer.com

Richter
Richter is, above all, a financial consulting services firm offering strategic support and has been a recognized member of the business community since 1926. Richter entire team consists of more than 450 partners, experts, high-level professionals and administrative employees. Because of this collective expertise, our firm has an unrivalled reputation and has earned the respect of the business community: www.richter.ca

Futurpreneur
Futurpreneur Canada is the only national, non-profit organization to provide financing, mentoring, and support tools for every business stage to aspiring business owners and startup founders: www.futurpreneur.ca

La Gare
La Gare is a collaborative workspace. A place to work, connect and learn in the heart of the Mile End. It is a rallying point for the community. It is a welcoming and collaborative workspace for entrepreneurs, designers, artists, freelancers, social entrepreneurs, small teams and entrepreneurially-minded employees. It also offers close proximity to a dense network of clients, suppliers, partners and collaborators.

Learn the Psychology Behind Addictive Products from Nir Eyal at the 14th Founder Showcase

Posted by Jonathan Greechan on 2013-06-25

Today we are excited announce the second speaker at the 14th Founder Showcase taking place at the Microsoft Mountain View Campus: Acclaimed Business Writer and Advisor, Nir Eyal.

On Wednesday, July 17th, Nir will join Phil Libin on stage at the 14th Edition of the Founder Showcase, featuring a series of “How To” workshops for early-stage founders. In addition to Phil’s talk on best practices for new startups, Nir will address the topic of addictive products, and reveal the patterns companies like Facebook, Twitter, and Pinterest use to keep us coming back.

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Nir founded two tech companies since 2003 and today is a Lecturer in Marketing at the Stanford Graduate School of Business. His last company received venture funding from Kleiner Perkins Caufield & Byers and was acquired in 2011. In addition to blogging at NirAndFar.com, Nir is a contributing writer for Forbes, TechCrunch, and Psychology Today.

During this workship attendees will learn;

  • The common design patterns of habit-forming products.
  • The stages of habit formation and how to optimize for user retention.
  • An in-depth look at the psychology behind what drives user behavior and how to build products to cater to core human needs. 
  • Practical steps for leading a habit design process to ensure your product is used regularly.


We look forward to hearing what Nir has to say on July 17th. Get your tickets today

Learn the Psychology Behind Addictive Products from Nir Eyal at the 14th Founder Showcase

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