Sheppard Mullin is a full service AmLaw 100 firm with more than 600 attorneys in 16 offices located in the United States, Europe and Asia. Founded in 1927 on the principle that the firm would succeed only if its attorneys delivered prompt, high quality and cost-effective legal services, Sheppard Mullin provides legal counsel to U.S. and international clients. Companies turn to Sheppard Mullin to handle a full range of corporate and technology matters, high stakes litigation and complex financial transactions. In the U.S., the firm's clients include more than half of the Fortune 100 companies.



Azran Financial is a full-service Certified Public Accounting (CPA) and Advisory firm serving businesses and individuals in the areas of accounting, audit, tax, and advisory services.

Learn the Psychology Behind Addictive Products from Nir Eyal at the 14th Founder Showcase

Posted by Amity Sims on 2013-06-25

Today we are excited announce the second speaker at the 14th Founder Showcase taking place at the Microsoft Mountain View Campus: Acclaimed Business Writer and Advisor, Nir Eyal.

On Wednesday, July 17th, Nir will join Phil Libin on stage at the 14th Edition of the Founder Showcase, featuring a series of “How To” workshops for early-stage founders. In addition to Phil’s talk on best practices for new startups, Nir will address the topic of addictive products, and reveal the patterns companies like Facebook, Twitter, and Pinterest use to keep us coming back.

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Nir founded two tech companies since 2003 and today is a Lecturer in Marketing at the Stanford Graduate School of Business. His last company received venture funding from Kleiner Perkins Caufield & Byers and was acquired in 2011. In addition to blogging at NirAndFar.com, Nir is a contributing writer for Forbes, TechCrunch, and Psychology Today.

During this workship attendees will learn;

  • The common design patterns of habit-forming products.
  • The stages of habit formation and how to optimize for user retention.
  • An in-depth look at the psychology behind what drives user behavior and how to build products to cater to core human needs. 
  • Practical steps for leading a habit design process to ensure your product is used regularly.


We look forward to hearing what Nir has to say on July 17th. Get your tickets today

Feedback Form

We welcome your feedback to improve the Institute. Please contact us using the form below, and we will get back to you promptly.
Your Email Address:
Message to the Institute:
What is ? (enter the answer below):
Close Window