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Founder Hotseat: Finding Your Target Customer

Posted by Jonathan Greechan on 2013-06-06

The Founder Institute regularly hosts interactive webinars where founders are invited to pitch Adeo Ressi, get feedback, and learn the fundamentals of what makes a great pitch.

In this Founder Hotseat clip, Adeo Ressi critiques TravelBuddy, a platform “developing a way to explore a destination with cool and unique activities to help solo travelers providing all their travel needs or find people with the same interests online creating groups.”

In the video, Adeo stresses the importance of specificity and advises the founder to focus on a high-return customer segment.

Watch the video below to hear Adeo's feedback and click here to get updates about future broadcasts.



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