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Clifford Chance is one of the world's leading law firms, with 33 offices* in 23 countries and some 3,200 legal advisers. www.cliffordchance.com


Sanoma Media is a media company that crosses frontiers, with her expertise, creativity and appealing content Sanoma creates the right context for advertisers to achieve their objectives. Sanoma Media Netherlands B.V. is a part of the Sanoma Group, an European mediagroup operating in several media sectors in twenty countries www.sanomamedia.nl


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This Week’s Must-Read #Startup Articles

Posted by Amity Sims on 2013-04-28

Each week we scour the web for insightful articles to share with the Founder Institute network.

This week's top articles include advice on building your brand, growth hacking, fundraising with AngelList, and one blogger's thoughts on imitation and building a better product.

Check out our must read articles for the week of April 22- 28:

 

Richard Branson on Convincing Investors to Fund Your Tech Startup
By Richard Branson
Entrepreneur Richard Branson regularly shares his business experience and advice with readers. Ask him a question and your query might be the inspiration for a future column.
How to Build a Brand Experience for Customers
By Jim Joseph
The following is the third in a bi-monthly series in which marketing expert Jim Joseph will show entrepreneurs on a small-business budget how to apply marketing strategies used by big brands.

Marketing is all about the kind of experience you deliver to your customers with each and every interaction. The more compelling the experience, the faster you will build brand loyalty. In fact, the experience you build becomes your brand in your customers’ minds.
Want to be a world-class growth hacker? Then get out of the building!
By Gagan Biyani
I’ve spent the last two years learning everything I can about “growth hacking.” I co-run the Growth Hackers Conference with Erin Turner, led efforts to build Udemy’s user base, and consulted/advised companies like Lyft, Wedding Party, TenderTree and Sokikom. Over that time, I’ve worked with some amazing marketers. Recently, we’ve been discussing a new “formula” for growth hacking that has helped us achieve extraordinary results.
Want To Raise A Million Bucks? Here’s What You’ll Need
By Greg Kumparak
So, you’ve built yourself a nice little product. Maybe you’ve raised a small friends-and-family round; maybe you’re still bootstrappin’ on your own. Either way, now you’re looking to raise at least a million dollars to help with the next steps.

While there’s no perfect formula for stuff like this, these stats from AngelList’s Ash Fontana are a pretty good indication of the metrics you should be aiming for.
Who Cares If It's Been Tried Before?
By Elad Gil
When Dropbox launched, there were at least half a dozen other "online storage" businesses in existence.  The Apple iPod entered a market litered with crappy MP3 players.  Google was famously the Nth Internet search engine.  Stripe launched into a market crowded with Braintree and Paypal, and before that Authorize.net and others.  Uber was not the first way you could order a taxi, although their spin on black cars was unique.  Facebook was yet another social network in a market "saturated" by Myspace, Friendster, Orkut, Bebo, Hi5 and others.

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