Next Jump

New York Tech Meetup

Gay Tech Meetup

Latino Startup Alliance

Black Founders

Next Jump

Next Jump is the premier provider of internet-based next generation Rewards and Loyalty programs to corporations, affinity groups and institutions worldwide. Better ME + Better YOU = Better US.

Sheppard Mullin

Sheppard Mullin is a full service Global 100 firm handling corporate and technology matters, high stakes litigation and complex financial transactions. From our 15 offices in North America, Europe and Asia, we offer global solutions to our clients around the world, providing seamless representation in multiple jurisdictions.


Breather creates beautiful spaces so you can be productive. Download our app and make yourself at home. Find beautiful, private spaces that can be reserved for any length of time – a short 30 minute recharge or an entire day of productivity. It’s up to you.

Think About Millions of Markets, NOT Markets of Millions, by Andrew Lee

Posted by Jonathan Greechan on 2013-04-05

Inside FI gives you exclusive access inside the training sessions of the Founder Institute. To get updates when we release new videos, follow us on Twitter or subscribe to our weekly newsletter here.

Establishing a strategy should always be your first step when starting anything, even the most basic of research. Knowing your game plan, targets to hit, customers to speak with and competitors to analyze should be outlined before making any big moves. In this talk from the New York Founder Institute, Andrew Lee says skip this step, and you’ll risk making a false start.

Andrew Lee is currently an Entrepreneur-in-Residence / Senior Adviser with the U.S. Small Business Administration where he focuses on high-growth startups. Additionally, he is one of the Founder Institute’s highest rated mentors, offering his startup insights everywhere from Los Angeles, Europe, Asia and more. This summer he will be mentoring with the Singapore Founder Institute, which is currently accepting applications.

Before finishing off his talk with a thorough Q&A session, Andrew explains why competitors and big markets are essential for your startup’s survival. He says, great surfers need great waves. Without them, it would be impossible to see their true talents.

To hear more great startup insights from Andrew, check out the video below and register today for the Singapore Founder Institute. Apply for free by this Sunday (April 7th) to qualify for Founder Institute Fellowships. Click here to learn more.


Like this article?

Subscribe to our Weekly NewsletterAttend a Free Startup Event

* indicates required

Feedback Form

We welcome your feedback to improve the Institute. Please contact us using the form below, and we will get back to you promptly.
Your Email Address:
Message to the Institute:
What is ? (enter the answer below):
Close Window