Founder Institute Sponsors

Spiegel Sohmer

 Spiegel Sohmer is a firm of attorneys offering state-of-the-art expertise to a diversified business clientele seeking solutions that are innovative, concrete, and pragmatic. Our firm groups some forty five attorneys who concentrate principally within three broad specialties: business law (including Intellectual Property), tax law and litigation.  Spiegel Sohmer has extensive experience representing companies at all stages of their life cycle, from start up through to exit, and also represents a wide array of investors: www.spiegelsohmer.com 

Richter

Richter is, above all, a financial consulting services firm offering strategic support and has been a recognized member of the business community since 1926. Richter entire team consists of more than 450 partners, experts, high-level professionals and administrative employees. Because of this collective expertise, our firm has an unrivalled reputation and has earned the respect of the business community.

Futurpreneur Canada

Futurpreneur Canada is the only national, non-profit organization to provide financing, mentoring, and support tools for every business stage to aspiring business owners and startup founders: www.futurpreneur.ca

Kruger

Founded in 1904, Kruger Inc. is a major producer of publication papers, tissue, lumber and other wood products, corrugated cartons from recycled fibres, green and renewable energy and wines and spirits. The Company is also a leader in paper and paperboard recycling in North America. Kruger operates facilities in Quebec, Ontario, British Columbia, Newfoundland and Labrador and the United States. (www.kruger.com

 


 

Community Partners

NACO Canada

The National Angel Capital Organization (NACO) accelerates a thriving, early-stage investing ecosystem in Canada by connecting individuals, groups, and other partners that support Angel-stage investing. NACO provides intelligence, tools and resources for its members; facilitates key connections across networks, borders and industries; and helps to inform policy affecting the Angel asset-class.

Anges Quebec

Anges Québec’s mission is to help its angel investors make profitable investments in innovative companies in a wide range of industries and in all regions of Quebec. To this end, Anges Québec identifies the best entrepreneurs and business projects and supports the Anges Québec members who finance them.

RJCCQ

Le RJCCQ soutient un réseau de jeunes chambres de commerce et d’ailes jeunesse à travers le Québec, représentant plus de 8 000 jeunes professionnels, cadres, travailleurs autonomes et entrepreneurs âgés de 18 à 40 ans.

JCCM

La Jeune Chambre de commerce de Montréal (JCCM) est un regroupement de près de 1 600 jeunes cadres, professionnels, entrepreneurs et travailleurs autonomes âgés de 18 à 40 ans, ce qui en fait un des plus grands réseaux de jeunes gens d’affaires au monde.

Hacking Health

Hacking Health is designed to improve healthcare by inviting technology creators and healthcare professionals to collaborate on realistic, human-centric solutions to front-line problems.

NM

Noticias Montreal is a Spanish-language media based in Montreal and founded by a group of immigrant journalists. Its main goal is to provide the latest news, information and features about Montreal, Quebec, Canada. NM wants to offer a helping hand in the immigration and integration process of the numerous newcomers as well as promoting the Spanish language.

La Gare

La Gare is a collaborative workspace. A place to work, connect and learn in the heart of the Mile End.

 

How to Create Free Buzz for Your Startup, by David Teten

Posted by Jonathan Greechan on 2013-03-18

Founder Feedback gives you insight from the startup trenches.

In this post from his blog, David Teten, Partner at ff Venture Capital and New York Founder Institute Mentor, lays out a variety of ways founders can hack the PR game and generate free buzz for their startup.

Below, "How to Create Free Buzz for Your Startup" has been republished.

"For startup companies trying to build buzz around their brand, but without the capital to launch a full-fledged PR campaign, there are a lot of ways to hack the PR game. Building on my earlier post about free publicity, I wanted to share some additional thoughts.

To begin with, the best PR you can build is through satisfied customers with high Net Promoter scores.  In other words, you should focus first on a great product/service, and only after you’ve achieved that worry about PR.  There’s a world of difference between PR success and actual business success.

Here are a few ideas:

  • Sign up for Helpareporter.com (HARO), one of the secrets of the PR business. HARO connects you to reporters who are writing articles and seeking sources/people to profile.  You can just reach out and submit yourself to be written about. It’s easy to task a junior person with monitoring this list for leads; that’s exactly what your PR firm does (with a markup).
  • Nominate company representatives as speakers for tech or entrepreneurship conferences. These conferences are not only a great way to raise your startup’s profile, they also serve as valuable networking opportunities within the tech/VC community.  See my previous blog post for a list of tech conferences and ways to get in. I particularly urge you to review SpeakerNetNews ; it contains a tremendous amount of curated wisdom from professional speakers: how to be a more powerful speaker, deal with distracting audiences, etc.
  • Reach out to websites that profile entrepreneurs.  For example, Mo.com interviews entrepreneurs from all industries to learn about small business experience and strategies. Under 30 CEO and Young Entrepreneur profile younger CEOs, while Mixergy allows entrepreneurs to share their experiences at part of an online business education.
  • Sign up for an advocate-management service like Influitive, which motivates your champions (friends, family, customers, employees) to take actions to move your company forward.
  • Distribute press releases on free sites like: PRWeb.com, Free Press Release, and PRLog.com. Not surprisingly, though, these free services won’t get you in the top tier publications.
  • Support charitable causes. Identifying your company with charitable events or auctions helps you build positive brand sentiment. To support a notable cause, you could donate personal time with your CEO to an auction or engage your company in a public fundraising campaign (e.g. x% of sales made today will be donated to _____).  You can also donate your time and advice through charity website Charitybuzz. I’ve donated lunch with me to some charities via this channel. However, the best way to do this is to lead a charitable initiative that ties in directly with your core initiative.  For example, the Venture Capital Access Program (VCAP), the initiative I co-founded focused on helping women and minorities increase access to venture capital, will be highly profitable, but I also know it’s good PR in the target market I care about, which is entrepreneurs.
  • Host an event. If you have office space that isn’t used during the evenings, consider hosting an event to discuss your company or other themes pertinent to the startup / tech scene. ff Venture Capital recently hosted an event in its offices to feature two of its portfolio companies: MovableInk and Parse.ly."

To hear more from David, follow him on Twitter @dteten and join him in New York where he will be mentoring this Spring with the New York Founder Institute.

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