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The Hive is a members’ coworking space and creative community based in the dynamic Wan Chai area of Hong Kong. 

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Invest Hong Kong is the department of the Hong Kong Special Administrative Region (HKSAR) Government established in July 2000 to take responsibility for Foreign Direct Investment and support overseas and Mainland businesses to set up or expand in Hong Kong. It provides free advice and customised services to help businesses succeed in Hong Kong's vibrant economy.

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Bridges Executive Centre has been in business for 10 years and helped over 8,000 clients incorporate and grow their business in Hong Kong with a knowledgeable team fully versed in different corporate aspects like company formation, company maintenance (e.g. company secretary, Annual Return, BR renewal), accounting, audit arrangement, tax filing and tax efficiency planning, investment visa, etc., covering every need of a start-up from basic to advanced. Their helpful staff, fast turnaround time, fair pricing and full range of maintenance support tell why you will love them.

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Maurice WM Lee Solicitors are a Hong Kong law firm focused on legal services relating to business, finance, trust, investment, wealth management, creative industries and legislative lobbying.  Our experienced lawyers also provide legal services in key areas such as media, entertainment, dispute resolutions and China legal services.

 

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The Asian Venture Capital Journal (AVCJ) is the leading source of information on Asian private equity, venture capital and mergers and acquisitions. Based in Hong Kong, AVCJ has been providing editorial coverage, quality data and intelligent analysis via its Asian Venture Capital Journal weekly magazine to the Asian private equity industry since 1987. AVCJ is also the organizer of the highly acclaimed AVCJ Private Equity & Venture Forum series of conferences in the world’s leading financial centers including Tokyo, Hong Kong, Singapore and New York. The AVCJ Forums series regularly receives strong support and participation from the industry’s leading professionals and firms, including GPs, institutional investors and advisors. 

How to Create Free Buzz for Your Startup, by David Teten

Posted by Jonathan Greechan on 2013-03-18

Founder Feedback gives you insight from the startup trenches.

In this post from his blog, David Teten, Partner at ff Venture Capital and New York Founder Institute Mentor, lays out a variety of ways founders can hack the PR game and generate free buzz for their startup.

Below, "How to Create Free Buzz for Your Startup" has been republished.

"For startup companies trying to build buzz around their brand, but without the capital to launch a full-fledged PR campaign, there are a lot of ways to hack the PR game. Building on my earlier post about free publicity, I wanted to share some additional thoughts.

To begin with, the best PR you can build is through satisfied customers with high Net Promoter scores.  In other words, you should focus first on a great product/service, and only after you’ve achieved that worry about PR.  There’s a world of difference between PR success and actual business success.

Here are a few ideas:

  • Sign up for Helpareporter.com (HARO), one of the secrets of the PR business. HARO connects you to reporters who are writing articles and seeking sources/people to profile.  You can just reach out and submit yourself to be written about. It’s easy to task a junior person with monitoring this list for leads; that’s exactly what your PR firm does (with a markup).
  • Nominate company representatives as speakers for tech or entrepreneurship conferences. These conferences are not only a great way to raise your startup’s profile, they also serve as valuable networking opportunities within the tech/VC community.  See my previous blog post for a list of tech conferences and ways to get in. I particularly urge you to review SpeakerNetNews ; it contains a tremendous amount of curated wisdom from professional speakers: how to be a more powerful speaker, deal with distracting audiences, etc.
  • Reach out to websites that profile entrepreneurs.  For example, Mo.com interviews entrepreneurs from all industries to learn about small business experience and strategies. Under 30 CEO and Young Entrepreneur profile younger CEOs, while Mixergy allows entrepreneurs to share their experiences at part of an online business education.
  • Sign up for an advocate-management service like Influitive, which motivates your champions (friends, family, customers, employees) to take actions to move your company forward.
  • Distribute press releases on free sites like: PRWeb.com, Free Press Release, and PRLog.com. Not surprisingly, though, these free services won’t get you in the top tier publications.
  • Support charitable causes. Identifying your company with charitable events or auctions helps you build positive brand sentiment. To support a notable cause, you could donate personal time with your CEO to an auction or engage your company in a public fundraising campaign (e.g. x% of sales made today will be donated to _____).  You can also donate your time and advice through charity website Charitybuzz. I’ve donated lunch with me to some charities via this channel. However, the best way to do this is to lead a charitable initiative that ties in directly with your core initiative.  For example, the Venture Capital Access Program (VCAP), the initiative I co-founded focused on helping women and minorities increase access to venture capital, will be highly profitable, but I also know it’s good PR in the target market I care about, which is entrepreneurs.
  • Host an event. If you have office space that isn’t used during the evenings, consider hosting an event to discuss your company or other themes pertinent to the startup / tech scene. ff Venture Capital recently hosted an event in its offices to feature two of its portfolio companies: MovableInk and Parse.ly."

To hear more from David, follow him on Twitter @dteten and join him in New York where he will be mentoring this Spring with the New York Founder Institute.

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