Andalucia Emprende

La Red Territorial de Apoyo a Emprendedores es un instrumento de la Junta de Andalucía puesto al servicio de las personas emprendedoras y empresas de la Comunidad. Gestionada por Andalucía Emprende, esta red cuenta en la actualidad con más de 200 Centros de Apoyo al Desarrollo Empresarial, distribuidos en 37 zonas CADE, desde donde un cualificado equipo técnico de especialistas en las distintas materias empresariales, presta servicios de apoyo a la creación y consolidación de empresas y empleo, dando cobertura al 100% de los municipios andaluces.
Además, estos especialistas prestan servicios destinados a identificar los sectores emergentes de cada territorio, articular los tejidos productivos locales y fomentar la cultura emprendedora en la sociedad, mediante el desarrollo de acciones de dinamización.
www.andaluciaemprende.es

La Caixa
La Caixa is one of the largest banks in Spain and Europe, and it’s the one that most involved in new technologies, startups and venture capital investment.
www.lacaixa.es

MV&A

MV & A is one of the 15 largest law firms in Spain in account control and bussines law. MV & A manages the interests of some of the most important companies in Andalusia.
www.mv-asociados.es

Serendipia
Serendipia is a new coworking space in Cordoba. It offers services and work-space for more than 50 companies. Serendipia is expected to shelter the most innovative startups in Andalusia in its early stages.

coworking-cordoba.es

Universidad Loyola

Pasión por conocer, compromiso por transformar, exelencia, vocación de servicio, universialidad y apertura
uloyola.es

Indra

Indra es la multinacional de Consultoría y Tecnología líder en España y Latinoamérica. Ofrece soluciones y servicios tecnológicos para los sectores de Transporte y Tráfico, Energía e Industria, Administración Pública y Sanidad, Servicios Financieros, Seguridad y Defensa y Telecom y Media.
indracompany.com

How to Create Free Buzz for Your Startup, by David Teten

Posted by Jonathan Greechan on 2013-03-18

Founder Feedback gives you insight from the startup trenches.

In this post from his blog, David Teten, Partner at ff Venture Capital and New York Founder Institute Mentor, lays out a variety of ways founders can hack the PR game and generate free buzz for their startup.

Below, "How to Create Free Buzz for Your Startup" has been republished.

"For startup companies trying to build buzz around their brand, but without the capital to launch a full-fledged PR campaign, there are a lot of ways to hack the PR game. Building on my earlier post about free publicity, I wanted to share some additional thoughts.

To begin with, the best PR you can build is through satisfied customers with high Net Promoter scores.  In other words, you should focus first on a great product/service, and only after you’ve achieved that worry about PR.  There’s a world of difference between PR success and actual business success.

Here are a few ideas:

  • Sign up for Helpareporter.com (HARO), one of the secrets of the PR business. HARO connects you to reporters who are writing articles and seeking sources/people to profile.  You can just reach out and submit yourself to be written about. It’s easy to task a junior person with monitoring this list for leads; that’s exactly what your PR firm does (with a markup).
  • Nominate company representatives as speakers for tech or entrepreneurship conferences. These conferences are not only a great way to raise your startup’s profile, they also serve as valuable networking opportunities within the tech/VC community.  See my previous blog post for a list of tech conferences and ways to get in. I particularly urge you to review SpeakerNetNews ; it contains a tremendous amount of curated wisdom from professional speakers: how to be a more powerful speaker, deal with distracting audiences, etc.
  • Reach out to websites that profile entrepreneurs.  For example, Mo.com interviews entrepreneurs from all industries to learn about small business experience and strategies. Under 30 CEO and Young Entrepreneur profile younger CEOs, while Mixergy allows entrepreneurs to share their experiences at part of an online business education.
  • Sign up for an advocate-management service like Influitive, which motivates your champions (friends, family, customers, employees) to take actions to move your company forward.
  • Distribute press releases on free sites like: PRWeb.com, Free Press Release, and PRLog.com. Not surprisingly, though, these free services won’t get you in the top tier publications.
  • Support charitable causes. Identifying your company with charitable events or auctions helps you build positive brand sentiment. To support a notable cause, you could donate personal time with your CEO to an auction or engage your company in a public fundraising campaign (e.g. x% of sales made today will be donated to _____).  You can also donate your time and advice through charity website Charitybuzz. I’ve donated lunch with me to some charities via this channel. However, the best way to do this is to lead a charitable initiative that ties in directly with your core initiative.  For example, the Venture Capital Access Program (VCAP), the initiative I co-founded focused on helping women and minorities increase access to venture capital, will be highly profitable, but I also know it’s good PR in the target market I care about, which is entrepreneurs.
  • Host an event. If you have office space that isn’t used during the evenings, consider hosting an event to discuss your company or other themes pertinent to the startup / tech scene. ff Venture Capital recently hosted an event in its offices to feature two of its portfolio companies: MovableInk and Parse.ly."

To hear more from David, follow him on Twitter @dteten and join him in New York where he will be mentoring this Spring with the New York Founder Institute.

Like this article?

Subscribe to our Weekly NewsletterAttend a Free Startup Event

Feedback Form

We welcome your feedback to improve the Institute. Please contact us using the form below, and we will get back to you promptly.
Your Email Address:
Message to the Institute:
What is ? (enter the answer below):
Close Window