Shulman Rogers
Shulman Rogers, a full service law firm with nearly 100 attorneys, provides corporate services including business planning, mergers and acquisitions, securities, employment, intellectual property, immigration, government contracting, tax, telecommunications, cybersecurity, corporate governance, as well as other areas. In addition, the firm has vast experience in real estate transactions, both commercial and residential closings, leasing, landlord-tenant, commercial development, acquisition, sales and related matters. Our litigators offer extensive experience in complex litigation, and all methods of dispute resolution including mediation and arbitration. Personal legal services include trust and estate planning, family law, real estate settlements, medical malpractice and personal injury.

Startup Our Vets

 

Through the Startup Our Veterans Fellowship, any U.S. veteran or service member who wants to start a technology company can apply to a U.S. Founder Institute chapter for free, and the best overall applicant from Washington DC will be invited to participate in the Founder Institute's step-by-step startup launch program for free as well.


Veterans and active service members possess the work ethic, high character, and strong leadership skills needed to launch meaningful and enduring technology companies. To inspire and enable the military community to build technology companies, the Founder Institute has partnered with Vet-Tech, the nation's leading startup accelerator for military veterans, to offer the "Startup Our Veterans" Fellowship.

Through this Fellowship, any U.S. veteran or service member who wants to start a technology company can apply to a U.S. Founder Institute chapter for free, and the best overall applicant from will be invited to participate in the Founder Institute's step-by-step startup launch program for free as well.

Learn more about the program at FI.co/vets.


Eligibility: In order to be eligible for the Startup Our Veterans Fellowship for the Washington DC Spring 2016 Semester, you must complete your application and admissions test by Saturday, April 30, 2016, using this link.


Grant: The recipient of the Startup Our Veterans Fellowship will be awarded within 5 days after the deadline.


Click here to apply for the Startup Our Veterans Fellowship.


Planning Solutions Group
Planning Solutions Group is a financial planning firm that specializes in developing innovative concepts for wealth creation and preservation. PSG is comprised of 3 partners with over 60 years of combined industry experience, a team of associate planners, and a dedicated support staff which includes two an attorney who provides advanced estate and tax planning solutions, and a Chartered Financial Analyst (CFA) for the development of creative investment strategies.

CONNECTPreneur

 

The CONNECTPreneur Fellowship is awarded to the most extraordinary applicant from the  CONNECTPreneur Community, giving them the opportunity to enroll in the Washington DC Founder Institute for free. The recipient will be recognized as somebody with the utmost potential to become a successful technology entrepreneur.


The Washington DC Founder Institute is excited to partner with an organization that shares our goal of fostering a strong local startup ecosystem: CONNECTPreneur, a quarterly forum of 350+ top IT entrepreneurs and investors in greater Washington DC region. Through the CONNECTPreneur Fellowship, everyone from the CONNECTPreneur community is invited to apply to the Washington DC Founder Institute for free, and the best overall applicant from the community will receive a Fellowship to participate in the program for free as well ($1,650 value).


Eligibility: In order to be eligible for the CONNECTPreneur Fellowship for the Washington DC Spring 2016 Semester, you must complete your application and admissions test by April 3, 2016, using this link.


Grant: The recipient of the CONNECTPreneur Fellowship will be awarded within 5 days after the deadline.


Click here to apply for the CONNECTPreneur Fellowship.


How to Name Your Startup

Posted by Jonathan Greechan on 2013-03-08

Founder Feedback gives you insight from the startup trenches.

What’s in a name? Well, a lot, actually. A name is the forefront of your business and your number one job is to make it memorable. In this latest post from his blog, Justin Wilcox, CTO of Nimbus Health, explains the importance of having a great company name and how to test your company and domain names with customer data.

Below, a portion of "A Better way to Name a Company" has been republished;

 

A Better way to Name a Company


tl;dr

We used clever survey questions to quickly test the memorability, spellability and emotional response of potential company names. Glad we did – we almost picked a shitty one.

Goddamn Domain Squatters

What should be the joyous process of naming a company, quickly devolves into:

Founder A: Are you kidding with me?! How is every single good domain taken!?
Founder B: Let’s make up a word. How about, “ooVooFoo.com?”
Founder A: Maybe “KillerKittenKites.co?”
Founder B: TwoGirlsOneCup…dot ly is available.

Most of the time we’re left with abysmal choices and forced to argue over which one sucks the least.

Some friends and I who were building a crowdfunding aggregator wanted to avoid all that, so we came up with a way to test our company/domain names with customer data. Here’s how…

Step 1: Crowdsource Ideas

SquadHelp is 99Designs for domain names. tweet-this-button That means you pay a couple bucks and SquadHelp users will find you some 500+ domain names, all of which are currently available. And if you don’t like any of them, you don’t pay anything.

Note: 99% of the suggestions are going to suck, but I always find that are good ones are worth the money, and they provide inspiration to come up with my own names.

Looking over the list of possible names for our crowdfunding aggregator, we chose our top 3:

    altFunder.com
    ChangeFunding.com
    ThingsWeStart.com

altFunder.com was our favorite name going in to the experiment, the next step of which was deciding…

Step 2: What to Measure?

After reading up on what makes for a good company name, we decided to measure the following characteristics of each name:

1. Memorability – If users can’t remember your name, they can’t tell their friends about it. tweet-this-button
2. Spellability & Hearability – If users can’t spell your domain, they could become someone else’s. tweet-this-button
3. Associations
        a. Emotional associations – what feelings do these names evoke? For more on why this is   important see Selling the Why
        b. Image associations – Names people automatically associate images with are more memorable.
        c. Competitor associations – The internet told us you want to avoid a name that gives your competition more clout. Seemed like reasonable advice.

Next up…

Step 3: Design the Experiment

 

Click here to continue reading "A Better way to Name a Company", and for more startup insights from Justin, follow him on twitter @justin_wilcox.

Like this article?

Subscribe to our Weekly NewsletterAttend a Free Startup Event

How to Name Your Startup

* indicates required
X

Feedback Form

We welcome your feedback to improve the Institute. Please contact us using the form below, and we will get back to you promptly.
Your Email Address:
Message to the Institute:
What is ? (enter the answer below):
Close Window