HOTB Software Solutions
HOTB is a highly experienced software development company that provides in-kind angel capital to startup entrepreneurs with a viable technology based business. HOTB helps startups bridge the gap between their friends and family round and their venture capital round by subsidizing expensive technology needs. HOTB specializes in building custom software platforms to provide certainty of execution, experience, credibility, security and compliance. Additionally, HOTB Ventures has been formed for instances of passive investment when software development is not needed.

Manatt
Manatt, Phelps & Phillips, LLP is known for quality, for extraordinary commitment to clients, for integrated, relationship-based services, and for a range of capabilities typically found only in boutique firms. We are progressive and entrepreneurial compared to other major firms, and we are deeply committed to diversity, to public service, to involvement in the communities we serve and to excellence in all we do.

TriNet
Tech companies partner with TriNet Passport to compete for top talent by using our bundled HR products that cover the core services of payroll, fortune 100 benefits, risk and compliance, a scalable HR team all on a cloud platform. TriNet reduces the time businesses spend managing HR and administrative issues while providing enterprise-grade cloud capabilities. This enables entrepreneurs and management to focus on what’s important from raising funds to driving revenue. Join hundreds of executives in high tech who have experienced the TriNet Passport difference, working for companies in hardware, software, SaaS and telecommunications. Contact choy.chew@trinet.com for more information.

Eureka
The Eureka Building is a 3-acre technology campus in Irvine, California designed to help accelerate innovation. Founded in 2014 by Peter Polydor, our goal is to support local entrepreneurship by giving innovative companies and entrepreneurs in Orange County a home that is centrally located and easy to access. Through partnerships we are more than just a home, but are a support network hosting startup events while fostering mentorship relationships with our partners all within one of the most creative spaces in the region.

CrashLabs
CRASHLABS IS A VIBRANT COWORKING AND EVENTS COMMUNITY THAT ENHANCES WORK/LIFE BALANCE FOR THE NEW ECONOMY OF UNTETHERED WORKERS. CRASHLABS OFFERS CREATIVE AND FLEXIBLE SPACES SUCH AS OPEN DESKS, DEDICATED DESKS, PRIVATE OFFICES, AND EVENTS SPACE THAT SERVE EVERYONE FROM THE INDIVIDUAL TO CORPORATIONS.

Real Office Centers
At ROC you’ll find a cohesive and progressive working environment with professional support for entrepreneurs, innovators, and today’s leaders. Beyond merely providing the physical workspace, we contribute to your capital growth by facilitating innovation, inspiration, and collaboration. With professional support services, educational events, and a stimulating environment, ROC is where you and your company will grow. Our open-source work environment and friendly staff complete with private receptionists keep business running smoothly. ROC handles day-to-day operations and facility management so your company can focus on what it does best.

How to Name Your Startup

Posted by Jonathan Greechan on 2013-03-08

Founder Feedback gives you insight from the startup trenches.

What’s in a name? Well, a lot, actually. A name is the forefront of your business and your number one job is to make it memorable. In this latest post from his blog, Justin Wilcox, CTO of Nimbus Health, explains the importance of having a great company name and how to test your company and domain names with customer data.

Below, a portion of "A Better way to Name a Company" has been republished;

 

A Better way to Name a Company


tl;dr

We used clever survey questions to quickly test the memorability, spellability and emotional response of potential company names. Glad we did – we almost picked a shitty one.

Goddamn Domain Squatters

What should be the joyous process of naming a company, quickly devolves into:

Founder A: Are you kidding with me?! How is every single good domain taken!?
Founder B: Let’s make up a word. How about, “ooVooFoo.com?”
Founder A: Maybe “KillerKittenKites.co?”
Founder B: TwoGirlsOneCup…dot ly is available.

Most of the time we’re left with abysmal choices and forced to argue over which one sucks the least.

Some friends and I who were building a crowdfunding aggregator wanted to avoid all that, so we came up with a way to test our company/domain names with customer data. Here’s how…

Step 1: Crowdsource Ideas

SquadHelp is 99Designs for domain names. tweet-this-button That means you pay a couple bucks and SquadHelp users will find you some 500+ domain names, all of which are currently available. And if you don’t like any of them, you don’t pay anything.

Note: 99% of the suggestions are going to suck, but I always find that are good ones are worth the money, and they provide inspiration to come up with my own names.

Looking over the list of possible names for our crowdfunding aggregator, we chose our top 3:

    altFunder.com
    ChangeFunding.com
    ThingsWeStart.com

altFunder.com was our favorite name going in to the experiment, the next step of which was deciding…

Step 2: What to Measure?

After reading up on what makes for a good company name, we decided to measure the following characteristics of each name:

1. Memorability – If users can’t remember your name, they can’t tell their friends about it. tweet-this-button
2. Spellability & Hearability – If users can’t spell your domain, they could become someone else’s. tweet-this-button
3. Associations
        a. Emotional associations – what feelings do these names evoke? For more on why this is   important see Selling the Why
        b. Image associations – Names people automatically associate images with are more memorable.
        c. Competitor associations – The internet told us you want to avoid a name that gives your competition more clout. Seemed like reasonable advice.

Next up…

Step 3: Design the Experiment

 

Click here to continue reading "A Better way to Name a Company", and for more startup insights from Justin, follow him on twitter @justin_wilcox.

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