Kadir Has Üniversitesi iNEO Teknoloji Transfer Ofisi

Harvard Business Review Türkiye

Sabancı Üniversitesi

Turkcell Geleceği Yazanlar

Female Founder Fellowship

The Female Founder Fellowship is awarded to the most extraordinary female applicant for each semester, giving them the opportunity to participate in the Founder Institute for free. The recipient will be recognized as a female with the utmost potential to become a successful technology entrepreneur.

The Founder Institute is committed to narrowing the gender gap in high tech startups. When we announced the Female Founder Fellowship program in 2011, only 16% of Founder Institute companies were founded by females. Since then, the results of this program have been astounding, as our overall number of female-founded companies has more than doubled, to a total of approximately 33%. This is more than twice as high as most other startup programs. Learn more about the Female Founder Fellowship program here

Eligibility: In order to be eligible for the Female Founder Fellowship for the upcoming semester, you must complete your application, be accepted to the program, and submit your payment by the Early Deadline listed on the top of this page. Any female who follows these guidelines will be automatically eligible - no further steps are required. 

Grant: The Female Founder Fellowship is awarded to the most extraordinary female applicant for each semester. The recipient will be awarded and notified within 5 days after the Early Admissions Deadline, and they will receive a full refund on their Course Fee within 1 week of the program start date. All applicants will be notified via email when the Fellowships are awarded.

Click here to apply for the Female Founder Fellowship

How to Name Your Startup

Posted by Jonathan Greechan on 2013-03-08

Founder Feedback gives you insight from the startup trenches.

What’s in a name? Well, a lot, actually. A name is the forefront of your business and your number one job is to make it memorable. In this latest post from his blog, Justin Wilcox, CTO of Nimbus Health, explains the importance of having a great company name and how to test your company and domain names with customer data.

Below, a portion of "A Better way to Name a Company" has been republished;


A Better way to Name a Company


We used clever survey questions to quickly test the memorability, spellability and emotional response of potential company names. Glad we did – we almost picked a shitty one.

Goddamn Domain Squatters

What should be the joyous process of naming a company, quickly devolves into:

Founder A: Are you kidding with me?! How is every single good domain taken!?
Founder B: Let’s make up a word. How about, “ooVooFoo.com?”
Founder A: Maybe “KillerKittenKites.co?”
Founder B: TwoGirlsOneCup…dot ly is available.

Most of the time we’re left with abysmal choices and forced to argue over which one sucks the least.

Some friends and I who were building a crowdfunding aggregator wanted to avoid all that, so we came up with a way to test our company/domain names with customer data. Here’s how…

Step 1: Crowdsource Ideas

SquadHelp is 99Designs for domain names. tweet-this-button That means you pay a couple bucks and SquadHelp users will find you some 500+ domain names, all of which are currently available. And if you don’t like any of them, you don’t pay anything.

Note: 99% of the suggestions are going to suck, but I always find that are good ones are worth the money, and they provide inspiration to come up with my own names.

Looking over the list of possible names for our crowdfunding aggregator, we chose our top 3:


altFunder.com was our favorite name going in to the experiment, the next step of which was deciding…

Step 2: What to Measure?

After reading up on what makes for a good company name, we decided to measure the following characteristics of each name:

1. Memorability – If users can’t remember your name, they can’t tell their friends about it. tweet-this-button
2. Spellability & Hearability – If users can’t spell your domain, they could become someone else’s. tweet-this-button
3. Associations
        a. Emotional associations – what feelings do these names evoke? For more on why this is   important see Selling the Why
        b. Image associations – Names people automatically associate images with are more memorable.
        c. Competitor associations – The internet told us you want to avoid a name that gives your competition more clout. Seemed like reasonable advice.

Next up…

Step 3: Design the Experiment


Click here to continue reading "A Better way to Name a Company", and for more startup insights from Justin, follow him on twitter @justin_wilcox.

Like this article?

Subscribe to our Weekly NewsletterAttend a Free Startup Event

* indicates required

Feedback Form

We welcome your feedback to improve the Institute. Please contact us using the form below, and we will get back to you promptly.
Your Email Address:
Message to the Institute:
What is ? (enter the answer below):
Close Window