Jakarta Summer 2012 Semester
What market are you pursuing? Is the target market big enough? Is it growing or shrinking? What are the other characteristics of your market, and why do you care? How do you find data on your market? How do you define your competitors? What are inexpensive tactics to do custom market research, such as surveys? How can you determine if you can win in your target market, and when do you decide to walk away?
Choose your business and market.
2012-05-31, 06:30 PM
Marketing & Sales Director, Nexmedia
CEO of SITTI, winner of GEPI and Founder of Nurbaya Initiative.
Director, Kejora Ventures
Andy Zain currently the Managing Director of Kejora Ventures a startup accelerator & tech company builder in Southeast Asia. Prior to launching Kejora, held position as Director in SkyBee Tbk, an Indonesian Stock Exchange (IDX) listed company in technology, media & teleco...