Fall 2010 San Diego & Orange County Semester
What market are you pursuing? Is the target market big enough? Is it growing or shrinking? What are the other characteristics of your market, and why do you care? How do you find data on your market? How do you define your competitors? What are inexpensive tactics to do custom market research, such as surveys? How can you determine if you can win in your target market, and when do you decide to walk away?
Identify your target market.
2010-09-29, 06:00 PM
Dan Shapiro - Founder, Sparkbuy (Seattle FI) , VSCO
Dan Shapiro sold his most recent company, Sparkbuy, to Google where he is CEO of the Google Comparison subsidary. Previously he founded Ontela (now Photobucket) and worked at RealNetworks, Microsoft, and Wildseed (acquired by AOL). His companies have been named Dow Jone...
Founder, Swiecki Enterprises
Adam Swiecki founded Swiecki Enterprises in 2003 after serving as an Army Officer and financier. Focused on the action sport market, he has built leading ecommerce businesses in surf (Surfboards.com), skate (SkateboardsEtc.com), and snow (SkiGogglesEtc.com). The quintes...