McCarter and English
McCarter & English, LLP is a firm of approximately 400 lawyers with offices in Boston, Hartford, Stamford, New York, Newark, East Brunswick, Philadelphia, Wilmington and Washington, DC. In continuous business for more than 170 years, we are among the oldest and largest law firms in America.

Ambition Today
Ambition Today is a show about entrepreneurs, creators, investors, and builders who ambitiously changed the world. Each episode explores the hardships and heroism of everyday life to reveal the key moments which leave behind a lasting legacy. Creating value in the world is hard, but you are not alone. No matter where you are in the world Ambition Today, hosted by Kevin Siskar, is here to keep you company you as you create your own incredible story.

Vet-Tech
Vet-Tech is America's Veteran-led Startup Accelerator headquartered in Silicon Valley. With over 100 military veteran startups in our community, Vet-Tech's top 20 portfolio companies have raised over $10 Million in funding and have been accepted into world class programs like Tech Stars and Founder Institute.

Sales and Traction

New York Winter 2013 Semester

How do you identify and close your very first paying customers? What are best practices to charge these first paying customers? Should you charge more or less in the beginning? How do you develop a sales funnel or conversion funnel? What are some best practices to track leads and sales? How do you hustle leads and close the first sales, whether business licenses or consumer subscriptions? How do you develop a culture of sales and generating revenues in the early days of a new company?

Goal:
Start generating traction.
Date:
2014-03-26, 06:30 PM

Mentors


Meghan Messenger
Co-Founder, Next Jump

Meghan Messenger serves as Co-Founder & Chief of Staff at Next Jump, Inc. (NxJ). Meghan started as a local sales intern for Next Jump in 1998 and helped grow the business though the first dot-com bubble to over 150 employees. A few years later, Next Jump survived the dot-...

Scott Pollack
Head of Business Development, WeWork

Scott Pollack is a self-described " deal-geek" with a weird addiction to business development. With over 15 years of experience in Startups and Big Companies alike, including SumAll, American Express, and Dow Chemical, Scott puts his unique perspective on business develo...

Michael Hoeppner
CEO, GK Training & Communications

Michael Hoeppner is the CEO and president of GK Training and Communications, a firm dedciated to giving individuals, companies, and organizations the skills necessary to reach their highest goals in work and life. He leads a team of coaches who help professionals achieve ...

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