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Sales and Traction

Atlanta Winter 2013 Semester

How do you identify and close your very first paying customers? What are best practices to charge these first paying customers? Should you charge more or less in the beginning? How do you develop a sales funnel or conversion funnel? What are some best practices to track leads and sales? How do you hustle leads and close the first sales, whether business licenses or consumer subscriptions? How do you develop a culture of sales and generating revenues in the early days of a new company?

Start generating traction.
2014-03-18, 06:30 PM


Andrew Ibbotson
CEO, Digital Assent

Andrew Ibbotson currently serves as founder and CEO of Digital Assent, a healthcare technology company that helps physicians and brands more effectively engage patients at the point of care. The company’s award-winning PatientPad® technology is transforming the patient e...

Ashish Mistry
CEO, KontrolFreek

Ashish functions as an investor and adviser to young companies. His experience includes leadership roles with high-growth companies in the technology-enabled services, enterprise IT, e-commerce, and consumer markets. Ashish's first entrepreneurial role was as co-founder o...

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