Research and Customer Development
Athens Spring 2014 Semester
What research can you do to validate or to kill an idea? Does the market that you choose matter? What are good markets, and what are bad markets? Do competitors matter and why? How do you define your competitive landscape? How do you determine the key assumptions of your business? Can key assumptions be tested? What are tactics to test key assumptions when you just have an idea? How do you identify and interview potential customers? What are some tactics for effective surveying?
Test your ideas with research.
2014-05-27, 06:30 PM
General Manager, Aventurine SA
Tasos Flambouras, General Manager, Aventurine
Founder & CEO , Warp.ly