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Founder Institute New York
The Founder Institute's New York City Accelerator program helps early stage entrepreneurs launch meaningful and enduring startup companies across a wide range of technologies.

McCarter and English
McCarter & English, LLP is a firm of approximately 400 lawyers with offices in Boston, Hartford, Stamford, New York, Newark, East Brunswick, Philadelphia, Wilmington and Washington, DC. In continuous business for more than 170 years, we are among the oldest and largest law firms in America.

Visual Craft
Visual Craft specializes in web development, mobile development and SEO. We provide expertise on every step of product creation: writing project specification, architecture planning, product development, deployment and promotion. Our agile approach is ideal for quick product launch and evaluation. Our experts will help you evaluate your ideas and come up with technology that is as innovative as your product is.

WeWork Labs
WeWork Labs helps promising early-stage startups and provides them with the tools, community, connections and workspace they need to grow a functional business. As an incubator program inside WeWork, the Labs program guides entrepreneurs through the early stages of growing a company in order to proactively help facilitate growth.

Ambition Today
Ambition Today is a show about entrepreneurs, creators, investors, and builders who ambitiously changed the world. Each episode explores the hardships and heroism of everyday life to reveal the key moments which leave behind a lasting legacy. Creating value in the world is hard, but you are not alone. No matter where you are in the world Ambition Today, hosted by Kevin Siskar, is here to keep you company you as you create your own incredible story.

.CO
.CO is the web address where the world’s innovators, entrepreneurs, businesses and brands come together to build and grow their ideas and organizations online.

Vet-Tech
Vet-Tech is America's Veteran-led Startup Accelerator headquartered in Silicon Valley. With over 100 military veteran startups in our community, Vet-Tech's top 20 portfolio companies have raised over $10 Million in funding and have been accepted into world class programs like Tech Stars and Founder Institute.

Presentation and Publicity

New York Spring 2012 Semester

How do you get the world to take notice of your company? What are tips and tricks to present your business? What tools do you need to succeed with outreach? How do you identify newsworthy milestones? How do you craft a successful media release? What are effective tactics to get social media, the blogosphere and traditional media to take notice? What are common media mistakes for new companies?

Goal:
Prepare for publicity.
Date:
2012-05-16, 06:30 PM

Mentors


Andrew Lee
CEO, Esper

Andrew Lee is the Co-Founder and CEO of Esper Technologies, Inc. Esper's scheduling software streamlines communication, automates tasks, and provides context for important meetings. In doing so, executives and their assistants save time and are more effective. Esper is ...

Janet Brown
CEO, Cinetic Rights Management/ FilmBuff

Janet is a founding member and CEO of Cinetic Rights Management/ FilmBuff. As one of the largest and most successful suppliers of digital entertainment content, CRM delivers to all of the leading platforms across North America and Europe through its partnerships with cab...

Mark Newhouse
Director of Strategy, SYPartners

Mark Newhouse is a start-up entrepreneur with a diverse background that includes new product development, business model innovation, user experience design, and brand strategy. Currently, Mark is part of the Strategy practice at SYPartners, the innovation and transformati...

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