McCarter and English
McCarter & English, LLP is a firm of approximately 400 lawyers with offices in Boston, Hartford, Stamford, New York, Newark, East Brunswick, Philadelphia, Wilmington and Washington, DC. In continuous business for more than 170 years, we are among the oldest and largest law firms in America.

Visual Craft
Visual Craft specializes in web development, mobile development and SEO. We provide expertise on every step of product creation: writing project specification, architecture planning, product development, deployment and promotion. Our agile approach is ideal for quick product launch and evaluation. Our experts will help you evaluate your ideas and come up with technology that is as innovative as your product is.

WeWork Labs
WeWork Labs helps promising early-stage startups and provides them with the tools, community, connections and workspace they need to grow a functional business. As an incubator program inside WeWork, the Labs program guides entrepreneurs through the early stages of growing a company in order to proactively help facilitate growth.

Ambition Today
Ambition Today is a show about entrepreneurs, creators, investors, and builders who ambitiously changed the world. Each episode explores the hardships and heroism of everyday life to reveal the key moments which leave behind a lasting legacy. Creating value in the world is hard, but you are not alone. No matter where you are in the world Ambition Today, hosted by Kevin Siskar, is here to keep you company you as you create your own incredible story.

Vet-Tech
Vet-Tech is America's Veteran-led Startup Accelerator headquartered in Silicon Valley. With over 100 military veteran startups in our community, Vet-Tech's top 20 portfolio companies have raised over $10 Million in funding and have been accepted into world class programs like Tech Stars and Founder Institute.

Pillsbury is excited to sponsor and host the Founder Institute NYC. Participating Founders receive the highest quality, startup-optimized basic legal services for a fixed fee (full details upon admission) from Pillsbury's top-performing startup corporate legal team. 

 

On the 1st Tuesday each month at 7PM, 6 people get 5 minutes each to demo something cool to New York's tech community (geeks, investors, entrepreneurs, hackers, etc) at the New York Tech Meetup. NY FI Top Founders get a chance to give a demo at the NYTM. 

 

 

The Hatchery is a venture collaboration forum, building a community of entrepreneurs, emerging companies, and investors, via its events, advisory services, and incubator. To performing FI NYC graduates will get a chance to pitch at a future Hatchery event. 

 

There is more to Hoboken than Carlo's bakery and more to the Jerz than The Situation. The Hoboken Tech Meetup showcases innovative startups and smart accomplished speakers. Top Founders from NYC FI will get an opportunity to present at the Hoboken Tech Meetup. 

 

Ultra Light Startups™ brings together New York’s most innovative technology entrepreneurs, investors and professional service providers in a dynamic monthly event and accompanying online communities. Events feature pitching, networking and interactive, moderated panel discussions with leading industry experts. FI NYC Top Grads will get an opportunity to pitch at a ULS event.

Presentation and Publicity

Fall 2010 New York Semester

How do you get the world to take notice of your company? What tools and materials do you need to start doing outreach? How do you identify media to write about your company? What are newsworthy stories? How do you craft a story? What are effective tactics to get social media, blog and press coverage? What tactics should be avoided?

Goal:
Get the world to take notice.
Date:
2010-12-08, 06:30 PM

Mentors


Jill Stelfox
VP & GM, Location Solutions, Zebra

Jill Stelfox joined Zebra location solutions as Vice-President and General Manager in November 2012, tasked with directing strategy to enhance, still further, the innovative solutions, market leading applications, and exceptional value offered by the company. Her goal...

Nick Baily
Founder, CEO / Principal, Reelgrid Media, Complex Ventures

Founder & Principal of Complex Ventures, LLC, a hub for startups in digital media located in NYC's Village Voice building, currently leading REELGRID, a just hatched new startup that aims to create a new model to mechanize the system for making intriguing, beautiful vide...

Erick Schonfeld
Co-Editor, TechCrunch

Erick has been covering startups and technology news for 14 years. At Business 2.0 he wrote feature stories and ran their main blog, Next Net, which has nearly 50,000 RSS subscribers. He also does a lot of video work and hosts regular panels of industry luminaries called ...

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