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Founder Institute New York
The Founder Institute's New York City Accelerator program helps early stage entrepreneurs launch meaningful and enduring startup companies across a wide range of technologies.

McCarter and English
McCarter & English, LLP is a firm of approximately 400 lawyers with offices in Boston, Hartford, Stamford, New York, Newark, East Brunswick, Philadelphia, Wilmington and Washington, DC. In continuous business for more than 170 years, we are among the oldest and largest law firms in America.

Visual Craft
Visual Craft specializes in web development, mobile development and SEO. We provide expertise on every step of product creation: writing project specification, architecture planning, product development, deployment and promotion. Our agile approach is ideal for quick product launch and evaluation. Our experts will help you evaluate your ideas and come up with technology that is as innovative as your product is.

WeWork Labs
WeWork Labs helps promising early-stage startups and provides them with the tools, community, connections and workspace they need to grow a functional business. As an incubator program inside WeWork, the Labs program guides entrepreneurs through the early stages of growing a company in order to proactively help facilitate growth.

Ambition Today
Ambition Today is a show about entrepreneurs, creators, investors, and builders who ambitiously changed the world. Each episode explores the hardships and heroism of everyday life to reveal the key moments which leave behind a lasting legacy. Creating value in the world is hard, but you are not alone. No matter where you are in the world Ambition Today, hosted by Kevin Siskar, is here to keep you company you as you create your own incredible story.

.CO
.CO is the web address where the world’s innovators, entrepreneurs, businesses and brands come together to build and grow their ideas and organizations online.

Vet-Tech
Vet-Tech is America's Veteran-led Startup Accelerator headquartered in Silicon Valley. With over 100 military veteran startups in our community, Vet-Tech's top 20 portfolio companies have raised over $10 Million in funding and have been accepted into world class programs like Tech Stars and Founder Institute.

Naming and Positioning

New York Winter 2013 Semester

How do you develop a good name for your business? How do you position the business with a name? What characteristics make a good name? How do you test different name candidates? What infrastructure do you need when you pick your name? Are there tips to finding a good domain name? What social media platforms should you look to get your name on? How do you develop a logo? Does a name really matter?

Goal:
Name your business.
Date:
2014-02-05, 06:30 PM

Mentors


Rob Principe
Founder & CEO, Scratch Music Group, Inc.

Rob Principe is the founder and CEO of Scratch Music Group, Inc., a venture-backed, high growth music and technology company. Since its founding in 2002, Scratch has built the first and largest national network of heavily screened marquee DJs (900+ members), which it util...

Matt Mandell
Principal, Mandell Enterprises

Matt is a serial entrepreneur and the founder of several companies, and currently operates Condomania.com, Americas First Condom store as well as GAM Payments, a payment processing company focused on large and complex merchant accounts. Matt has directed strategy of a...

Aaron Price
cofounder, rocketfuel.cc

Aaron Price is the founder of Rocketfuel.cc, a company that delivers corporate education through inspirational and technology focussed events. He’s also the founder of the award-winning NJ Tech Meetup, NJ’s largest tech community. With an early entrepreneurial drive spar...

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