Try our new website

Founder Institute New York
The Founder Institute's New York City Accelerator program helps early stage entrepreneurs launch meaningful and enduring startup companies across a wide range of technologies.

McCarter and English
McCarter & English, LLP is a firm of approximately 400 lawyers with offices in Boston, Hartford, Stamford, New York, Newark, East Brunswick, Philadelphia, Wilmington and Washington, DC. In continuous business for more than 170 years, we are among the oldest and largest law firms in America.

Visual Craft
Visual Craft specializes in web development, mobile development and SEO. We provide expertise on every step of product creation: writing project specification, architecture planning, product development, deployment and promotion. Our agile approach is ideal for quick product launch and evaluation. Our experts will help you evaluate your ideas and come up with technology that is as innovative as your product is.

WeWork Labs
WeWork Labs helps promising early-stage startups and provides them with the tools, community, connections and workspace they need to grow a functional business. As an incubator program inside WeWork, the Labs program guides entrepreneurs through the early stages of growing a company in order to proactively help facilitate growth.

Ambition Today
Ambition Today is a show about entrepreneurs, creators, investors, and builders who ambitiously changed the world. Each episode explores the hardships and heroism of everyday life to reveal the key moments which leave behind a lasting legacy. Creating value in the world is hard, but you are not alone. No matter where you are in the world Ambition Today, hosted by Kevin Siskar, is here to keep you company you as you create your own incredible story.

.CO
.CO is the web address where the world’s innovators, entrepreneurs, businesses and brands come together to build and grow their ideas and organizations online.

Vet-Tech
Vet-Tech is America's Veteran-led Startup Accelerator headquartered in Silicon Valley. With over 100 military veteran startups in our community, Vet-Tech's top 20 portfolio companies have raised over $10 Million in funding and have been accepted into world class programs like Tech Stars and Founder Institute.

Naming and Branding

Spring 2011 New York Semester

What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?

Goal:
Name and brand your business.
Date:
2011-04-04, 06:30 PM

Mentors


Nick Baily
Founder, CEO / Principal, Reelgrid Media, Complex Ventures

Founder & Principal of Complex Ventures, LLC, a hub for startups in digital media located in NYC's Village Voice building, currently leading REELGRID, a just hatched new startup that aims to create a new model to mechanize the system for making intriguing, beautiful vide...

Divya Gugnani
CEO, Send the Trend/Behind the Burner

Food and fashion are my two passions and I am the founder/CEO of both Behind the Burner (tips, tricks and techniques for food, wine, mixology & nutrition) and Send the Trend (personalized fashion accessory etailer). I am a former venture capitalist (Principal at FirstMark...

Shaahin Cheyene
President, http://www.excelerol.com

Shaahin Cheyene is the President of Accelerated Intelligence Inc. Born in Iran, Shaahin Cheyene is an award winning entrepreneur, writer and filmmaker currently based in Los Angeles, California. In the early 1990's while still in his teens, Cheyene spearheaded the “Smart...

Feedback Form

We welcome your feedback to improve the Institute. Please contact us using the form below, and we will get back to you promptly.
Your Email Address:
Message to the Institute:
What is ? (enter the answer below):
Close Window