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Founder Institute New York
The Founder Institute's New York City Accelerator program helps early stage entrepreneurs launch meaningful and enduring startup companies across a wide range of technologies.

McCarter and English
McCarter & English, LLP is a firm of approximately 400 lawyers with offices in Boston, Hartford, Stamford, New York, Newark, East Brunswick, Philadelphia, Wilmington and Washington, DC. In continuous business for more than 170 years, we are among the oldest and largest law firms in America.

Visual Craft
Visual Craft specializes in web development, mobile development and SEO. We provide expertise on every step of product creation: writing project specification, architecture planning, product development, deployment and promotion. Our agile approach is ideal for quick product launch and evaluation. Our experts will help you evaluate your ideas and come up with technology that is as innovative as your product is.

WeWork Labs
WeWork Labs helps promising early-stage startups and provides them with the tools, community, connections and workspace they need to grow a functional business. As an incubator program inside WeWork, the Labs program guides entrepreneurs through the early stages of growing a company in order to proactively help facilitate growth.

Ambition Today
Ambition Today is a show about entrepreneurs, creators, investors, and builders who ambitiously changed the world. Each episode explores the hardships and heroism of everyday life to reveal the key moments which leave behind a lasting legacy. Creating value in the world is hard, but you are not alone. No matter where you are in the world Ambition Today, hosted by Kevin Siskar, is here to keep you company you as you create your own incredible story.

.CO
.CO is the web address where the world’s innovators, entrepreneurs, businesses and brands come together to build and grow their ideas and organizations online.

Vet-Tech
Vet-Tech is America's Veteran-led Startup Accelerator headquartered in Silicon Valley. With over 100 military veteran startups in our community, Vet-Tech's top 20 portfolio companies have raised over $10 Million in funding and have been accepted into world class programs like Tech Stars and Founder Institute.

Wilson Sonsini Goodrich & Rosati is the premier legal advisor to technology and growth enterprises worldwide, as well as the investment banks and venture capital firms that finance them. Over the past four decades, Wilson Sonsini Goodrich & Rosati has established its reputation by having an unmatched knowledge of its clients' industries and deep and long-standing contacts throughout the technology sector. The firm's legal expertise serves clients at all stages of growth, from venture-backed start-up companies to multibillion-dollar global enterprises. The firm's clients include some of the most recognized names in the technology, retail, life sciences, venture capital, and finance sectors. The firm has offices in Austin, Palo Alto, New York, San Diego, San Francisco, Seattle, Shanghai, and Washington, D.C.

 


 

Founded in 2004 by Scott Heiferman, the NY Tech Meetup has over 11,000 members, representing people from all parts of the New York technology community. Each month, six companies and developers demo technology they've been working on in front of a 400+ sold out crowd.The NY Tech Meetup is a community-led organization, and is not for profit. It is currently organized by Nate Westheimer.

 


 

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Marketing and Publicity

Winter 2009 New York Semester

What is the story of your company and your offering? How do you sell that story? Who are you trying to reach with the story? Do you solve a problem, create controversy, offer something new? Are you a pain killer or a vitamin? What is your brand? What are the best tactics for your outreach: publicity, guerilla marketing, advertising? How do you measure the success of your efforts and your spending?

Goal:
Create a marketing and publicity plan.
Date:
2010-03-04, 06:30 PM

Mentors


Jeffrey Dachis
CEO, One Drop

Jeff is the CEO and Founder of OneDrop, a simple, powerful and convenient mobile platform for managing diabetes, born from his own experience as a newly diagnosed Type 1 LADA (September 2013). His desire to bring the quantified self movement, internet of things, big data ...

Craig Kanarick
CEO , Mouth Foods

Craig is currently the CEO of Mouth, the leading destination for indie foods and spirits -- small-batch, artisanal products made by passionate food makers. Craig is a seasoned executive with over 20 years of experience at the nexus of business, technology and design a...

Andy Morris
Co-Founder, Morris + King Company

Andy Morris, co-founder and partner/principal of The Morris + King Company (MKC), specializes in developing groundbreaking public relations campaigns and innovative branding programs for clients. Prior to launching MKC in 2001, Mr. Morris was senior vice president at LaFo...


Adeo Ressi
Founder/CEO, Founder Institute

Adeo Ressi is the founder and CEO of the Founder Institute, the world's largest startup-technology company accelerator. The Institute is the eighth startup that Mr. Ressi has founded or built, four of which were acquired and three of which are still operating. Mr. Ressi...

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