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Basic Research

Spring 2010 Singapore Semester

What market are you pursuing? Is it big enough? Is it growing or shrinking? What are the other characteristics of your market, and why do you care? How do you find data on your market? How do you define your competitors? What are inexpensive tactics to do custom market research? How can you determine if you can win in your target market, and when do you decide to walk away?

Validate your idea and target market.
2010-04-05, 06:30 PM


Batara Eto
CEO, Etolabo Corporation

Batara Eto, was born in 1979 in Indonesia. He graduated from Engineering Department of Takushoku University in Tokyo, Japan. He is the co-founder of mixi, the largest Social Networking Service in Japan. He proposed mixi in December 2003, and he was in charge for the devel...

Steve Melhuish
CEO & Founder, Propertyguru

Steve Melhuish, CEO and Co-Founder, AllProperty Media (PropertyGuru) - Entrepreneur with 20 years experience building businesses in Asia and Europe. He co-founded PropertyGuru in 2006 and has helped develop the business into the leading property site in Singapore today, u...

Andi Zain
Director, Kejora Ventures

Andy Zain currently the Managing Director of Kejora Ventures a startup accelerator & tech company builder in Southeast Asia. Prior to launching Kejora, held position as Director in SkyBee Tbk, an Indonesian Stock Exchange (IDX) listed company in technology, media & teleco...

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