Wilson Sonsini Goodrich & Rosati is the premier legal advisor to technology and growth enterprises worldwide, as well as the investment banks and venture capital firms that finance them. Over the past four decades, Wilson Sonsini Goodrich & Rosati has established its reputation by having an unmatched knowledge of its clients' industries and deep and long-standing contacts throughout the technology sector. The firm's legal expertise serves clients at all stages of growth, from venture-backed start-up companies to multibillion-dollar global enterprises. The firm's clients include some of the most recognized names in the technology, retail, life sciences, venture capital, and finance sectors. The firm has offices in Austin, Palo Alto, New York, San Diego, San Francisco, Seattle, Shanghai, and Washington, D.C.

Basic Research

Spring 2010 Los Angeles Semester

What market are you pursuing? Is it big enough? Is it growing or shrinking? What are the other characteristics of your market, and why do you care? How do you find data on your market? How do you define your competitors? What are inexpensive tactics to do custom market research? How can you determine if you can win in your target market, and when do you decide to walk away?

Goal:
Validate your idea and target market.

Date:
2010-03-15, 06:30 PM

Mentors


8.33
Evan Rifkin
CEO, Burstly.com

Evan Rifkin is an entrepreneur who has founded and provided seed capital for several successful Internet companies. He has over 10 years of online advertising and social media experience. Most recently, Evan was a co-founder of TagWorld/Flux, a distributed social network ...

8.87
Scott Painter
CEO, TrueCar

Over the course of his prolific career, Scott Painter, CEO of TrueCar, Inc., has formed over 30 companies – the majority of which bring innovation and advancement to the retail automotive industry. A prolific fundraiser, Painter has risen over one one billion dollars fro...

8.03
Joe Betts Lacroix
Co-Founder, OQO

Joe Betts-LaCroix founded OQO, creator of the world’s smallest PC, in 2000, and established the resulting market category of smaller-than-laptop PCs previously called UMPCs, and now called netbooks. He is now immersed in his newest (old) obsession: life sciences (finding...

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