Marketing and Sales

New York Spring 2012 Semester

How do you portray yourself and your business to the world? How do you tell the story of your company? How do you define your ultimate success? How do you attract the first customers and partners to your vision? How do you involve your customers and partners in your success? What are techniques to refine your messaging?

Goal:
Identify and convey your positioning.

Date:
2012-05-09, 06:30 PM

Mentors


8.93
Brian Elliot
Founder, Friendfactor

Brian is both the founder of Friendfactor, a gay rights organization for straight supporters, and also a Principal of the newly formed Elliot Strategy Partners. He led Friendfactor to create a groundbreaking online advocacy tool, which was featured on the front page of t...

7.60
Cheryl Yeoh
CEO & Cofounder, Reclip.It

Cheryl is the Founder and CEO of Reclip.It, a personalized dashboard for the frugal shopper, recently acquired by Walmart Labs in 2013. At Reclip.It, she drove product and UX. Cheryl has raised almost $1M from 500Startups, Great Oaks Venture Capital and other angels in Si...

7.00
Jason Evege
Founder, Creative Director, Linoto.com

Designer Jason Evege is the founder and creative force behind Linoto, where he is leading a very tasteful coup within the bedding industry, by bringing affordable real linen sheets within the reach of middle class consumers. Linoto is pioneering a new breed of artisanal l...

8.21
Darren Carter
Principal, NYC SEM

In 2013 Darren.Carter, MD founded NYC SEM, an internet marketing firm that provides full-service pay-per-click (PPC) management and Search Engine Optimization (SEO) services. Prior to founding NYC SEM, Dr Carter was the Founder and Owner of Provistas, an ecommerce and ...

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