Marketing and Sales

Silicon Valley Winter 2011 Semester

How do you portray yourself and your business to the world? How do you tell the story of your company? How do you define your ultimate success? How do you attract the first customers and partners to your vision? How do you involve your customers and partners in your success? What are techniques to refine your messaging?

Goal:
Identify and convey your positioning.
Date:
2012-03-13, 06:30 PM

Mentors


Ziv Gillat
Ziv Gillat - Co-founder, Eye-Fi (Silicon Valley FI), Eye-Fi

Ziv Gillat is Cofounder of Eye-Fi. Previously, Ziv worked at Silverback Systems, iReady, Zaffire, Photo Access, and Apple. Ziv is a professional photographer with a passion for helping consumers backup and share their photos and videos. He received his B.S. in computer sc...

Rajesh Setty
Rajesh Setty - Serial Entrepreneur and Author, WittyParrot

Rajesh "Raj" Setty is a serial entrepreneur and author based in Silicon Valley. A partial list of companies that Raj has co-founded include WittyParrot, Audvisor, iCharts, JiffleNow and Compassites, Inc. Raj is an award-winning teacher at the Founder Institute. Raj has be...

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