WSGR
Wilson Sonsini Goodrich & Rosati is the premier legal advisor to technology, life sciences, and other growth enterprises worldwide. We represent companies at every stage of development, from entrepreneurial start-ups to multibillion-dollar global corporations, as well as the venture firms, private equity firms, and investment banks that finance and advise them. The firm's broad range of services and practice areas are focused on addressing the principal challenges faced by the management, boards of directors, shareholders, and in-house counsel of our clients.

CodigoDelSur
CodigoDelSur is a designer and developer of digital products. Having worked with Founder Institute startups in the past, they come as a highly recommended Founder Institute referral. They are composed of highly skilled software, web, and mobile app developers, who are excited to incorporate the latest technologies into the applications they develop.

Xero
Xero is everything you need to run your business financials. Work with a beautiful small business accounting software complete with accounting, invoicing, payroll, inventory and more. Xero seamlessly integrates with over 500+ business apps, including CRM, point-of-sale, time tracking, ecommerce, just to name a few. Join the 700,000+ businesses using Xero in more than 180 countries.

Marketing and Sales

Silicon Valley Winter 2011 Semester

How do you portray yourself and your business to the world? How do you tell the story of your company? How do you define your ultimate success? How do you attract the first customers and partners to your vision? How do you involve your customers and partners in your success? What are techniques to refine your messaging?

Goal:
Identify and convey your positioning.
Date:
2012-03-13, 06:30 PM

Mentors


Ziv Gillat
Co-Founder, Eye-Fi & Forq

Co-founded Eyefi & Forq: Eyefi has seen it's sales grow to 48 countries, while generating tens of millions of dollars of revenue per year, from selling millions of cards. We've also taken billions of photos & videos from our customers, through our servers and cloud. ...

Rajesh Setty
Rajesh Setty - Serial Entrepreneur and Author, WittyParrot

Rajesh "Raj" Setty is a serial entrepreneur and author based in Silicon Valley. A partial list of companies that Raj has co-founded include WittyParrot, Audvisor, iCharts, JiffleNow and Compassites, Inc. Raj is an award-winning teacher at the Founder Institute. Raj has be...

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