Naming and Branding
Silicon Valley Winter 2011 Semester
What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?
Name and brand your business.
2012-01-10, 06:30 PM
Co-Founder and Former Brand Director, DivX, Inc.
Managing General Partner, HO2 Funds
Serial Entrepreneur and Author. co-founder and President, WittyParrot