Naming and Branding

Silicon Valley Winter 2011 Semester

What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?

Goal:
Name and brand your business.
Date:
2012-01-10, 06:30 PM

Mentors


Joe Bezdek
Joe Bezdek - Co-founder, DivX (Silicon Valley FI) , DivX, Inc.

Joe Bezdek is a co-founder of DivX, Inc., the creator of the popular DivX video format and technology. While there, he filled a variety of roles in product management, marketing, and brand management, most recently as brand director. He left DivX in late 2007 to spend tim...

Dan Owen
Managing General Partner, HO2 Funds

Dan Owen is a Dallas-based venture capitalist, a former entrepreneur, and an active angel investor and company advisor. Dan was a founding executive at SpectraVision where he helped build the world's largest hotel pay-per-view movie system. He then launched a satellite-de...

Rajesh Setty
Rajesh Setty - Serial Entrepreneur and Author, WittyParrot

Rajesh "Raj" Setty is a serial entrepreneur and author based in Silicon Valley. A partial list of companies that Raj has co-founded include WittyParrot, Audvisor, iCharts, JiffleNow and Compassites, Inc. Raj is an award-winning teacher at the Founder Institute. Raj has be...

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