Naming and Branding

Silicon Valley Winter 2011 Semester

What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?

Goal:
Name and brand your business.

Date:
2012-01-10, 06:30 PM

Mentors


9.22
Joe Bezdek
Co-Founder and Former Brand Director, DivX, Inc.

Joe Bezdek is a co-founder of DivX, Inc., the creator of the popular DivX video format and technology. While there, he filled a variety of roles in product management, marketing, and brand management, most recently as brand director. He left DivX in late 2007 to spend tim...

6.78
Dan Owen
Managing General Partner, HO2 Funds

Dan Owen is a Dallas-based venture capitalist, a former entrepreneur, and an active angel investor and company advisor. Dan was a founding executive at SpectraVision where he helped build the world's largest hotel pay-per-view movie system. He then launched a satellite-de...

8.57
Rajesh Setty
Serial Entrepreneur and Author. co-founder and President, WittyParrot

Rajesh "Raj" Setty is co-founder and president of WittyParrot (www.wittyparrot.com). He is a business alchemist and serial entrepreneur based in Silicon Valley. Raj serves on the boards of multiple startup companies both in US and in India. Raj currently chairs a calendar...

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