Wilson Sonsini Goodrich & Rosati is the premier legal advisor to technology, life sciences, and other growth enterprises worldwide. We represent companies at every stage of development, from entrepreneurial start-ups to multibillion-dollar global corporations, as well as the venture firms, private equity firms, and investment banks that finance and advise them. The firm's broad range of services and practice areas are focused on addressing the principal challenges faced by the management, boards of directors, shareholders, and in-house counsel of our clients.

Ravix Group provides seasoned consulting expertise to outsource the finance, accounting and human resources functions for early-stage and middle market companies.

Startup Blueprint is the only program designed to fuel profitability for your startup by providing free payment processing and advice. Connecting through top tier incubators, accelerators and VCs, they activate the optimum revenue model for your business. Benefits include a free transaction volume up to $1.5 million USD* ($50,000 USD of PayPal fees waived for 18 months). For Braintree, free transaction volume up to $100,000 USD (braintree fees waived for 18 months).

FounderDating is a network of talented entrepreneurs helping one another start and grow companies. All too often you know people with similar backgrounds and skills sets to your own. With FounderDating you find world-class people with complimentary skill-sets, expert areas and knowledge.

Vet-Tech is the nation's leading startup accelerator for military veterans. With a national network of over 60 veteran led startups in its portfolio, Vet-Tech provides veteran entrepreneurs with expert mentorship, access to funding and helps establish corporate partnerships,

Naming and Branding

Silicon Valley Winter 2011 Semester

What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?

Name and brand your business.
2012-01-10, 06:30 PM


Joe Bezdek
Co-founder, DivX, Inc.

Joe is the owner of Bez Brand, a brand strategy firm that provides brand and creative direction to companies and teams starting new things. Prior to starting Bez Brand, he was the co-founder of DivX, Inc. (NASDAQ: DIVX), where he filled a variety of roles in product manag...

Dan Owen
Managing General Partner, HO2 Funds

Dan Owen is a Dallas-based venture capitalist, a former entrepreneur, and an active angel investor and company advisor. Dan was a founding executive at SpectraVision where he helped build the world's largest hotel pay-per-view movie system. He then launched a satellite-de...

Rajesh Setty
Rajesh Setty - Serial Entrepreneur and Author, WittyParrot

Rajesh "Raj" Setty is a serial entrepreneur and author based in Silicon Valley. A partial list of companies that Raj has co-founded include WittyParrot, Audvisor, iCharts, JiffleNow and Compassites, Inc. Raj is an award-winning teacher at the Founder Institute. Raj has be...

Feedback Form

We welcome your feedback to improve the Institute. Please contact us using the form below, and we will get back to you promptly.
Your Email Address:
Message to the Institute:
What is ? (enter the answer below):
Close Window