Naming and Branding

Silicon Valley Winter 2011 Semester

What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?

Goal:
Name and brand your business.

Date:
2012-01-10, 06:30 PM

Mentors

Joe Bezdek
Co-Founder and Former Brand Director, DivX, Inc.
Dan Owen
Managing General Partner, HO2 Funds
Rajesh Setty
Serial Entrepreneur and Author. co-founder and President, WittyParrot

Feedback Form

We welcome your feedback to improve the Institute. Please contact us using the form below, and we will get back to you promptly.
Your Email Address:
Message to the Institute:
What is ? (enter the answer below):
Close Window