Research and Customer Development
Hyderabad Spring 2014 Semester
What research can you do to validate or to kill an idea? Does the market that you choose matter? What are good markets, and what are bad markets? Do competitors matter and why? How do you define your competitive landscape? How do you determine the key assumptions of your business? Can key assumptions be tested? What are tactics to test key assumptions when you just have an idea? How do you identify and interview potential customers? What are some tactics for effective surveying?
Test your ideas with research.
2014-06-17, 06:30 PM
Director, User Research and Innovation, Kern Communications Pvt. Ltd.
My name is Ripul Kumar and I am the founder & the director for user research + innovation consulting services at Kern. Kern is global user research, usability and innovation consulting company.
I have worked with Human Factors International as Project Director, running...
Founder, instillmotion consulting pvt. ltd.
Has looked at innovation from 3 different aspects. He has a masters in Innovation Design from the royal college of art, London. A masters in innovation engineering from imperial college, London. He was also awarded the design London fellowship for a join...
CEO & Managing Director, GetdomesticHelp.com
A serial entrepreneur and an enthusiastic personality, Murali Bukkapatnam is the CEO & Co-Founder of Domestic Workforce Pvt. Ltd. (getdomestichelp.com), India's first online social enterprise for providing domestic help. Getdomestichelp.com specializes in livelihood enhan...