Startup Research

Fall 2011 Hanoi Semester

What market are you pursuing? Is the target market big enough? Is it growing or shrinking? What are the other characteristics of your market, and why do you care? How do you find data on your market? How do you define your competitors? What are inexpensive tactics to do custom market research, such as surveys? How can you determine if you can win in your target market, and when do you decide to walk away?

Goal:
Choose your business and market.

Date:
2011-11-01, 06:30 PM

Mentors


8.15
Scott Rafer
CEO, Lumatic

Scott Rafer is the CEO of Lumatic, as well as the Co-founder and director at Mashery and Delivr. Lumatic was preceded by Lookery, one of the first ad networks on Facebook, portions of which were sold to Adknowledge in 2008; and MyBlogLog, a social network of bloggers, wh...

9.25
Tuan Pham
Founder & CEO, TOPMITO

Dr. Tuan M. PHAM is Founder and Chairman of TOPICA, a dominant provider of high quality online degrees; and was Co-Founder and Chairman of Noi.vn, a leading online dating social network that he sold to media group YAN TV. TOPICA operates Founder Institute Vietnam, and Pha...

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