Branding and Marketing
Saint Petersburg Spring 2014 Semester
How do you establish yourself as an expert in your field? What tools are used to follow important news and narratives? How do you identify and create industry narratives of your own? How do you identify and connect with influencers and journalists? What infrastructure do you need to be influential? How do you create content that attracts readers and commentary? How do you grow your influence in a market over time?
Establish market credibility.
2014-07-28, 07:00 PM
Inside Sales Director, Veeam Software
Startup evangelist & entrepreneur. CEO at LikeHack - content curation technology company that provides marketers with content their audience will like. Author at Freshle.com and advisor at CoffeeLab.vc.
Founder, Eye-Fi Inc.
SVP Sales & Marketing, Splick-It
Co-Founder, Witty Parrot
Director: Strategic partnerships, Elance - oDesk
Experience: Horizon Capital; eBay; Elance-oDesk
Investment Portfolio: Sense.ly; MakeTime
Education: UC Berkeley (BS); Harvard Business School (MBA)