Naming and Positioning

Saint Petersburg Spring 2014 Semester

How do you develop a good name for your business? How do you position the business with a name? What characteristics make a good name? How do you test different name candidates? What infrastructure do you need when you pick your name? Are there tips to finding a good domain name? What social media platforms should you look to get your name on? How do you develop a logo? Does a name really matter?

Goal:
Name your business.

Date:
2014-06-02, 07:00 PM

Mentors


7.79
Kate Kharchenko
CEO, Brusnika


7.95
Andrey Jeglov
CMO, CoffeeLab


8.16
Jane Smorodnikova
CEO, LikeHack.com

Startup evangelist & entrepreneur. CEO at LikeHack - content curation technology company that provides marketers with content their audience will like. Author at Freshle.com and advisor at CoffeeLab.vc.

6.89
Ilya Antipov
Co-Founder, Biomedical Modeling LLC

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