Startup Research

Fall 2011 Jakarta Semester

What market are you pursuing? Is the target market big enough? Is it growing or shrinking? What are the other characteristics of your market, and why do you care? How do you find data on your market? How do you define your competitors? What are inexpensive tactics to do custom market research, such as surveys? How can you determine if you can win in your target market, and when do you decide to walk away?

Goal:
Choose your business and market.
Date:
2011-10-29, 06:30 AM

Mentors


Scott Rafer
CEO, Lumatic

Scott Rafer is the CEO of Lumatic, as well as the Co-founder and director at Mashery and Delivr. Lumatic was preceded by Lookery, one of the first ad networks on Facebook, portions of which were sold to Adknowledge in 2008; and MyBlogLog, a social network of bloggers, wh...

Martin Hartono
CEO, GDP Venture

Martin Basuki Hartono, CEO of GDP Venture, started his career as the Business Technology Director of PT Djarum where he led the implementation of various enterprise systems applications such as ERP (SAP) and Supply Chain Management. In his leadership, the Business Technol...

Andi Zain
Director, Kejora Ventures

Andy Zain currently the Managing Director of Kejora Ventures a startup accelerator & tech company builder in Southeast Asia. Prior to launching Kejora, held position as Director in SkyBee Tbk, an Indonesian Stock Exchange (IDX) listed company in technology, media & teleco...

Feedback Form

We welcome your feedback to improve the Institute. Please contact us using the form below, and we will get back to you promptly.
Your Email Address:
Message to the Institute:
What is ? (enter the answer below):
Close Window