Fall 2011 Jakarta Semester
What market are you pursuing? Is the target market big enough? Is it growing or shrinking? What are the other characteristics of your market, and why do you care? How do you find data on your market? How do you define your competitors? What are inexpensive tactics to do custom market research, such as surveys? How can you determine if you can win in your target market, and when do you decide to walk away?
Choose your business and market.
2011-10-29, 06:30 AM
Scott Rafer is the CEO of Lumatic, as well as the Co-founder and director at Mashery and Delivr. Lumatic was preceded by Lookery, one of the first ad networks on Facebook, portions of which were sold to Adknowledge in 2008; and MyBlogLog, a social network of bloggers, wh...
CEO, GDP Venture
Martin Basuki Hartono, CEO of GDP Venture, started his career as the Business Technology Director of PT Djarum where he led the implementation of various enterprise systems applications such as ERP (SAP) and Supply Chain Management. In his leadership, the Business Technol...
Andy is a mobile industry evangelist, founder of MobileMonday Indonesia, part of global networking forum for mobile professionals across 40 countries. Basically, the "go-to market" guy for Indonesia. He is also the CEO of PT Numedia Global, pioneering the new mobile VAS i...