Branding and Marketing
Athens Spring 2014 Semester
How do you establish yourself as an expert in your field? What tools are used to follow important news and narratives? How do you identify and create industry narratives of your own? How do you identify and connect with influencers and journalists? What infrastructure do you need to be influential? How do you create content that attracts readers and commentary? How do you grow your influence in a market over time?
Establish market credibility.
2014-07-29, 06:30 PM
General Manager, Aventurine SA
Tasos Flambouras, General Manager, Aventurine
General Manager, Piraeus Bank
Sotiris Sirmakezis, General Manager, Group Retail Banking, Piraeus Bank
Supervising financial products (deposits, loans, cards, bancassurance, electronic value adding services) for individuals and small businesses as well as alternative channels (web- and mobile banking,...
CEO, MSCOMM SA