Marketing and Sales
Seattle Spring 2012 Semester
How do you portray yourself and your business to the world? How do you tell the story of your company? How do you define your ultimate success? How do you attract the first customers and partners to your vision? How do you involve your customers and partners in your success? What are techniques to refine your messaging?
Identify and convey your positioning.
2012-06-04, 06:30 PM
Nick Huzar is the CEO of OfferUp, a platform that empowers everyday people to securely offer up items instantly using their smartphone. Prior to OfferUp, Nick was at iDeal Technologies, where he lead corporate vision, product UI/UX, team building and financing efforts for...
VP of Growth Marketing, SEOmoz
Joanna Lord is the VP of Growth Marketing at SEOmoz.org, a leading SEO software company out of Seattle, WA. While she currently heads up SEOmoz's lifecycle marketing efforts for Moz's 22,000 member customer base and 300,000+ member community, she is also a well-known soci...