Naming and Branding
Seattle Spring 2012 Semester
What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?
Office Hours next Week - http://ohours.org/officehours/4766
Name and brand your business.
2012-03-26, 06:30 PM
Co-Founder and Former Brand Director, DivX, Inc.
Joe Bezdek is a co-founder of DivX, Inc., the creator of the popular DivX video format and technology. While there, he filled a variety of roles in product management, marketing, and brand management, most recently as brand director. He left DivX in late 2007 to spend tim...
SVP & Chief Marketing Officer, Memory Lane, Inc.
Stephan Roche serves as the SVP and CMO at Memory Lane, Inc., a Seattle company that owns Classmates.com, the premier online, social, and mobile destination for reconnecting with the people and events from your high school years. Prior to this role, Stephan served as an e...
CEO & Founder , Zipwhip
John is the CEO and Founder of Zipwhip, a cloud texting platform based in Seattle. Zipwhip cloud texting lets you send and receive text messages from your computer using your existing mobile number. All your texting is in perfect harmony with your Android powered smartpho...