Naming and Branding
Seattle Spring 2012 Semester
What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?
Office Hours next Week - http://ohours.org/officehours/4766
Name and brand your business.
2012-03-26, 06:30 PM
Co-founder, DivX, Inc.
Joe is the owner of Bez Brand, a brand strategy firm that provides brand and creative direction to companies and teams starting new things. Prior to starting Bez Brand, he was the co-founder of DivX, Inc. (NASDAQ: DIVX), where he filled a variety of roles in product manag...
SVP & Chief Marketing Officer, Memory Lane, Inc.
Stephan Roche serves as the SVP and CMO at Memory Lane, Inc., a Seattle company that owns Classmates.com, the premier online, social, and mobile destination for reconnecting with the people and events from your high school years. Prior to this role, Stephan served as an e...
CEO & Founder , Zipwhip
John is the CEO and Founder of Zipwhip, a cloud texting platform based in Seattle. Zipwhip cloud texting lets you send and receive text messages from your computer using your existing mobile number. All your texting is in perfect harmony with your Android powered smartpho...