Seattle Spring 2012 Semester
What market are you pursuing? Is the target market big enough? Is it growing or shrinking? What are the other characteristics of your market, and why do you care? How do you find data on your market? How do you define your competitors? What are inexpensive tactics to do custom market research, such as surveys? How can you determine if you can win in your target market, and when do you decide to walk away?
Choose your business and market.
2012-03-19, 06:30 PM
T.A. McCann serves as Founder and CEO of Gist. His past experience includes entrepreneur-in-residence roles at both Vulcan Capital and Polaris Venture Partners. He also held senior positions at Microsoft, leading product planning for the Exchange Server Group and developi...
CEO and founder, Zipline Games
Todd Hooper is an experienced startup executive who has founded and lead software, hardware and services companies including Momentum, Trillium Lane Labs, Napera Networks and Zipline Games. Todd was part of the executive team at WatchGuard Technologies prior to its IPO. ...
Serial Entrepreneur, Board of Directors, Photobucket
Dan Shapiro sold his most recent company, Sparkbuy, to Google where he is CEO of the Google Comparison subsidary. Previously he founded Ontela (now Photobucket) and worked at RealNetworks, Microsoft, and Wildseed (acquired by AOL). His companies have been named Dow Jone...