NEST is a hands-on investment incubator focusing on scalable consumer businesses in the lifestyle space. Our vision is to develop Hong Kong as a global hub in the fields of entrepreneurship and creativity to enable start-up businesses to thrive.

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Invest Hong Kong is the department of the Hong Kong Special Administrative Region (HKSAR) Government established in July 2000 to take responsibility for Foreign Direct Investment and support overseas and Mainland businesses to set up or expand in Hong Kong. It provides free advice and customised services to help businesses succeed in Hong Kong's vibrant economy.

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Bridges Executive Centre has been in business for 10 years and helped over 8,000 clients incorporate and grow their business in Hong Kong with a knowledgeable team fully versed in different corporate aspects like company formation, company maintenance (e.g. company secretary, Annual Return, BR renewal), accounting, audit arrangement, tax filing and tax efficiency planning, investment visa, etc., covering every need of a start-up from basic to advanced. Their helpful staff, fast turnaround time, fair pricing and full range of maintenance support tell why you will love them.

Research and Customer Development

Hong Kong Spring 2014 Semester

What research can you do to validate or to kill an idea? Does the market that you choose matter? What are good markets, and what are bad markets? Do competitors matter and why? How do you define your competitive landscape? How do you determine the key assumptions of your business? Can key assumptions be tested? What are tactics to test key assumptions when you just have an idea? How do you identify and interview potential customers? What are some tactics for effective surveying?

Goal:
Test your ideas with research.

Date:
2014-06-16, 06:30 PM

Mentors


7.84
Daniel Szuc
Design Researcher, Apogee Asia Ltd

Understand the importance of local and global thinking. Gain a deeper understanding of human needs in the design and development of products and services. Understand that value goes beyond traditional KPI's and extends into other areas of business and life. Build...

8.37
Simon Newstead
CEO, Frenzoo

CEO of Frenzoo, a pioneer of 3d lifestyle games on mobile, with our Me Girl brand. Before that I ran Juniper Networks' Emerging Technology group for Asia Pacific. My goal? Design personal, playful and inspirational experiences for the world.

6.42
Kevin Leung
CEO, Muku Labs

Kevin Leung, a one man company who made multi-millions dollar through outsourcing everything. Kevin is a CUHK engineering alum with a MBA degree from Oxford. Inspired by Pebble, which raised USD10M in a month through crowdfunding, he decided to quit his job and ventur...

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