Title Sponsor:

 

 

 

Perkins Coie is a leading international, full service law firm with more than 650 lawyers in 14 offices across the United States and in China. We represent leading emerging companies and growth investors, including some of the fastest growing technology companies, based on the Deloitte Fast 50 rankings.

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Community Partners:

is much more than co-working. We are a private club for the creative, described less by what it is as what it becomes by our growing community of interesting and talented members.  Imagine the possibilities of a creative space shared by dozens of smart, imaginative, ambitious, and fun people in America’s Finest City of San Diego!

 

 

 

 

 

 

 

Naming and Branding

Fall 2011 San Diego/Orange County Semester

What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?

Goal:
Name and brand your business.

Date:
2011-11-03, 06:00 PM

Mentors


9.35
Joe Bezdek
Co-Founder and Former Brand Director, DivX, Inc.

Joe Bezdek is a co-founder of DivX, Inc., the creator of the popular DivX video format and technology. While there, he filled a variety of roles in product management, marketing, and brand management, most recently as brand director. He left DivX in late 2007 to spend tim...

7.95
Charlie Jackson
Founder, Silicon Beach Software

Charlie Jackson is an entrepreneur, currently in startup mode with his third software company, Silicon Beach Software. Charlie began his entrepreneurial career in the 1980's, and in the mid 1990's became co-founder/Chairman of FutureWave Software, creators of Adobe Flash....

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