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Perkins Coie is a leading international, full service law firm with more than 650 lawyers in 14 offices across the United States and in China. We represent leading emerging companies and growth investors, including some of the fastest growing technology companies, based on the Deloitte Fast 50 rankings.

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is much more than co-working. We are a private club for the creative, described less by what it is as what it becomes by our growing community of interesting and talented members.  Imagine the possibilities of a creative space shared by dozens of smart, imaginative, ambitious, and fun people in America’s Finest City of San Diego!

 

 

 

 

 

 

 

Naming and Branding

Fall 2011 San Diego/Orange County Semester

What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?

Goal:
Name and brand your business.

Date:
2011-11-03, 06:00 PM

Mentors

Joe Bezdek
Co-Founder and Former Brand Director, DivX, Inc.
Charlie Jackson
Founder, Silicon Beach Software

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