Marketing and Sales

Spring 2011 Paris Semester

How do you portray yourself and your business to the world? How do you tell the story of your company? How do you define your ultimate success? How do you attract the first customers and partners to your vision? How do you involve your customers and partners in your success? What are techniques to refine your messaging?

Goal:
Identify and convey your positioning.

Date:
2011-06-14, 06:30 PM

Mentors


8.26
Caroline Noublanche
CEO, Prylos

Caroline Noublanche dispose d'une expérience de dix ans dans le secteur de la mobilité. Elle entame sa carrière chez SFR, opérateur mobile français, au marketing de l'innovation et travaille sur des projets stratégiques tels que l‘UMTS, le M2M ou le m-payment. Elle rejoin...

8.16
Philippe Kerignard
Convergent Services & IPTV Manager, Bouygues Telecom.

Philippe Kerignard currently holds the position as Convergent Services & IPTV Manager at Bouygues Telecom. He has held various positions at Telecom since the early 2000's. Prior to Telecom he was employed with Telemate.

7.68
Alain Raynaud
CEO, FairSoftware

Alain Raynaud is the founder and CEO of FairSoftware, a TechCrunch50 Finalist that lets people associate online for profit by forming virtual corporations. In 2002, Alain co-founded EVE-USA, an electronic design automation company that grew to 100 employees and $30M in re...

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