Naming and Branding
Spring 2011 Seattle Semester
What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?
Name and brand your business.
2011-05-02, 06:30 PM
Christopher Johnson is a naming and verbal branding consultant known as The Name Inspector. He blogs about names and language at TheNameInspector.com, and is the author of Microstyle: The Art of Writing Little, being published this summer by W.W. Norton & Co. Christopher ...
In addition to being the CEO of Hark, David has founded three companies. He most recently worked at Microsoft on a variety of teams including Windows Client, Internet Explorer, Microsoft Exchange and IP Ventures. His passions are new markets and digital media, and Heaven ...
CEO, RIPL Corp.
Bill Messing is founder and CEO of RIPL Corp. in Seattle, which automates distribution of music and video between friends by recognizing their relationships and the interests they share. Previously he was VP Strategic Development and VP Production & Programming at Classma...