Spring 2011 Seattle Semester
What market are you pursuing? Is the target market big enough? Is it growing or shrinking? What are the other characteristics of your market, and why do you care? How do you find data on your market? How do you define your competitors? What are inexpensive tactics to do custom market research, such as surveys? How can you determine if you can win in your target market, and when do you decide to walk away?
Choose your business and market.
2011-04-25, 06:30 PM
Former CEO and Chairman, Sharebuilder
Jeffrey T. Seely was CEO of venture-backed Recruiting.com until its sale to a private company in late 2010. Prior to that he started the online-investiing firm ShareBuilder Securities, where he was Chairman and CEO from inception in 1998 until its sale to the online bank...
CEO and founder, Zipline Games
Todd Hooper is an experienced startup executive who has founded and lead software, hardware and services companies including Momentum, Trillium Lane Labs, Napera Networks and Zipline Games. Todd was part of the executive team at WatchGuard Technologies prior to its IPO. ...
Founder, CTO, Medio
Brian Lent co-founded Medio Systems in 2004 from his role as Entrepreneur-in-Residence at Mohr Davidow Ventures. Lent has driven Medio's growth to the forefront as the leading mobile-optimized platform to enable mobile predictive analytics technologies for mobile operator...