Garvey Schubert Barer

Garvey Schubert Barer represents emerging technology companies at every stage of development and across industry sectors, including software, internet media, hardware, peripherals, gaming, medical devices, and clean technology.  Their experienced corporate lawyers serve as a single point of contact for the legal needs of their clients, including specialized areas such as executive compensation, immigration, intellectual property, labor and employment, real estate, technology licensing, and tax. They regularly represent companies and investors in company formation, private placements of equity and debt, joint ventures, strategic alliances, mergers and acquisitions, and public offerings.   


 CIE

The Center for Innovation and Entrepreneurship at the Michael G. Foster School of Business promotes entrepreneurial learning and discovery to students­from undergraduates to PhD candidates­across the University of Washington.  The Center for Innovation and Entrepreneurship also supports innovative research and curriculum, working closely with faculty to prepare students for the real-life, complex challenges of entrepreneurship.  These students become leaders who challenge the status quo and change the way we do business.

 

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Marketing and Publicity

Winter 2009 Seattle Area Semester

What is the story of your company and your offering? How do you sell that story? Who are you trying to reach with the story? Do you solve a problem, create controversy, offer something new? Are you a pain killer or a vitamin? What is your brand? What are the best tactics for your outreach: publicity, guerilla marketing, advertising? How do you measure the success of your efforts and your spending?

Goal:
Create a marketing and publicity plan.

Date:
2010-03-08, 06:00 PM

Mentors

Bubba Murarka
Partner, DFJ
Glenn Kelman
CEO, Redfin
T.A. Mccann
CEO, Gist

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