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Startup Research

Spring 2011 Berlin Semester

What market are you pursuing? Is the target market big enough? Is it growing or shrinking? What are the other characteristics of your market, and why do you care? How do you find data on your market? How do you define your competitors? What are inexpensive tactics to do custom market research, such as surveys? How can you determine if you can win in your target market, and when do you decide to walk away?

Goal:
Choose your business and market.

Date:
2011-03-27, 10:00 AM

Mentors


8.33
David Friedensohn
Founder, BigStar

David Friedensohn has led several web based media businesses both as founder/CEO and as turn around chief executive. These include Sonicnet.com in 1995 through 1997, Bigstar Entertainment where David went "from powerpoint to public offering" in 16 months in 1999, Upoc Net...

8.10
Adeo Ressi
Founder/CEO, Founder Institute

Adeo Ressi is the founder and CEO of the Founder Institute, the world's largest startup-technology company accelerator. The Institute is the eighth startup that Mr. Ressi has founded or built, four of which were acquired and three of which are still operating. Mr. Ressi...

8.14
Rodrigo Sepúlveda Schulz
President, Sepulveda Capital

Rodrigo is a serial entrepreneur, angel investor, and currently President at Sepulveda Capital specializing in strategic advice to entrepreneurs and business angels launching new ventures or seeking turnaround opportunities Formerly, he was Founder & CEO vpod.tv, Found...

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