Startup Research

Spring 2011 Singapore Semester

What market are you pursuing? Is the target market big enough? Is it growing or shrinking? What are the other characteristics of your market, and why do you care? How do you find data on your market? How do you define your competitors? What are inexpensive tactics to do custom market research, such as surveys? How can you determine if you can win in your target market, and when do you decide to walk away?

Goal:
Choose your business and market.

Date:
2011-04-13, 06:30 PM

Mentors


8.43
Gap Kim
Regional Agency Business Manager, Google Asia Pacific

Gap is the Agency Business Leader for Google Asia Pacific where he works with some of Google's largest agency partners including WPP, Omnicom, and Publicis agencies to drive digital growth. Gap first joined Google in January of 2003 in Mountain View, California when Goog...

6.79
Bryan Vu
Head of Strategy & Operations, APAC, Google

Currently heading strategy & operations for Enterprise for Google Asia Pacific, Bryan is responsible for implementing the operational foundation for the expansion of the Google Apps and Enterprise businesses in the Asia-Pacific and Japan regions. As manager of the AdS...

8.71
Meng Weng Wong
Director, JFDI.Asia

Meng Weng WONG is a serial entrepreneur. In 1994 he founded pobox.com, an email services company. In 2003 he led the group that designed the Sender Policy Framework standard (RFC4408) which was later embraced and extended by Microsoft. In 2005 he co-founded Karmasphere, a...

8.71
Adeo Ressi
Founder/CEO, Founder Institute

Adeo Ressi is the founder and CEO of the Founder Institute, the world's largest startup-technology company accelerator. The Institute is the eighth startup that Mr. Ressi has founded or built, four of which were acquired and three of which are still operating. Mr. Ressi...

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