Branding and Marketing
Mexico City Spring 2014 Semester
How do you establish yourself as an expert in your field? What tools are used to follow important news and narratives? How do you identify and create industry narratives of your own? How do you identify and connect with influencers and journalists? What infrastructure do you need to be influential? How do you create content that attracts readers and commentary? How do you grow your influence in a market over time?
Establish market credibility.
2014-08-27, 07:00 PM
Shai is an entrepreneur, public speaker, lecturer and consultant, with experience in startups, strategic development and digital distribution.
Specialties: Entrepreneurship, business development, product development and online marketing.
Favorite Quote: “A company ...